The tool combines personalized questionnaires and photo analysis to identify skin imbalances and recommend evolving routines. Developed with Dialog, it extends Oh My Cream's skincare expertise beyond the store floor.
Functionality is based on an interactive pathway combining questionnaire and photographic analysis to identify the specific needs of each skin type and decipher any imbalances.
Interactive tour: questionnaire and photo
The tool compares a personalized questionnaire with a photo analysis to characterize the skin's condition. The service then generates recommendations for personalized skin care routines. «evolving over time», adapted to the results of the diagnosis.
Technology partnership with Dialog
Oh My Cream has developed Beauty AI in collaboration with French start-up Dialog. The tool draws on the expertise of Oh My Cream's teams and a range of content including skin diagnostics, guides, articles, quizzes and ingredient analyses.
The 24-hour availability of the service is designed to extend customer support beyond the point of sale, and illustrates the hybridization between physical retail and digital services.
