A full house for both visitors and exhibitors
Some 6,912 visitors and a total of 10,509 attendees (including exhibitors' staff) and 637 exhibitors passed through the "cyan, magenta and yellow" doors of Paris Packaging Week. The event organized by EasyFairs brought together professionals from the aerosol (ADF), beauty and fragrance (PCD), premium beverage (PLD) and other luxury sectors. The magic of the synergy between these three worlds worked once again this year, with a loyal visitor base.
" We are very happy with the numbers of visitors and exhibitors. The health context suggested a drop in the number of participants, but this was not the case! Paris Packaging Week is back to the excellent figures of its 2020 edition, with an additional human dimension: the pleasure of finally getting together. This is what struck me as I toured the show. The atmosphere was one of smiles, of communicative energy, of the joy of being face to face again. It was the reunion our industry needed. " says Josh Brooks, event director of Paris Packaging Week.
An event that met the expectations of its visitors and exhibitors
Paris Packaging Week is proud to have gathered for its exhibitors a very qualified visitor, composed of purchasing, packaging, design or marketing managers of brands, whether from the luxury, masstige or indie brands. We can thus mention some of the best companies in the industry: L'Oréal, Martell Mumm Perrier Jouët, Chanel, Hermès, LVMH, Nuxe, Coty, Unilever, Procter & Gamble, Rémy Cointreau, 900.care, L'Occitane, Sephora, Pierre Fabre, Beiersdorf, Cartier, Marie Brizard Wine & Spirits, Pernod Ricard, Diageo, Campari, and many others
Highlights of Paris Packaging Week 2022
The 2022 edition of Paris Packaging Week was unique in many ways. It was unique because it was the first edition under the name "Paris Packaging Week" and with a transformed graphic identity. It was also special because it was held on a date that is unusual in the history of the show: the end of June, instead of the end of January. And a special edition with its share of novelties and events within the event.
The Innovation Awards are finally taking place in person!
After the results were unveiled last April, the ADF, PCD and PLD Awards ceremonies were held in the presence of all participants. Three highlights and an Innovation Awards gallery highlighted the most relevant packaging of recent months.
The Innovation Awards highlighted 5 key market trends:
- The monomaterial,
- Reduction or relief,
- Recharging,
- Personalization,
- The customer experience.
Each ceremony was marked by a keynote speech from a leading figure in his or her sector: the PCD Innovation Awards by Franck Marilly, President and CEO of Shiseido EMEA, the ADF Innovation Awards by Alain d'Haese, General Secretary of the FEA (European Aerosol Federation), and the PLD Innovation Awards by Sandrine Sommer, Chief Sustainability Officer of Moët Hennessy.
The student challenges and the ESIReims premiere
Students from ESEPAC and ESP competed around the theme "How to reinvent unique, luxurious and sustainable consumer experiences for the luxury fragrance market?" Five projects were chosen as winners, and their creators were invited to present them on the PCD Talks stage.
For the first time in 2022, ESIReims proposed a double challenge to its students and offered them the opportunity to show their know-how to professionals of the sector, both industrial and brand. The challenge launched by Huda Beauty consisted in either totally reinventing a palette of 18 shades by making it refillable and recyclable, or transforming the secondary packaging of the Kayali brand's flagship perfume by rethinking it in terms of eco-design and industrialization.
These key topics that were at the heart of all conversations
Several topics stood out, whether in the aisles, in the conversations or in the conferences. Eco-responsibility has undoubtedly become the number one issue raised by brands and promoted by exhibitors. The 2022 edition has highlighted a tangible rise in refill solutions, monomaterial and/or lightweight packaging, attention to CSR, and the desire to integrate the circular economy, all in an approach that is always creative and modern. Today's packaging is in the midst of a green revolution, and Paris Packaging Week will have made its contribution to this essential transformation.
See you at Paris Packaging Week 2023
The next edition of Paris Packaging Week will be held on January 25 and 26, 2023, still at Porte de Versailles. It has already been announced with two major novelties: the integration of the Packaging Première show and the partnership with the FEA (European Aerosol Federation).
