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Friday August 12th, 2022
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"French Riviera" atmosphere for Superga Beauty


For the launch of Regatta & Riviera de Façonnable, the two new fragrances for men, the Lorience Paris group called on the Full Service know-how of Superga Beauty, a beauty supplier.

Elegant and authentic fragrances that convey the identity and values of Façonnable for the modern man who is both chic and in the era of time.

To develop these bottles, the Superga Beauty technical team took up the challenge of developing an ABS plate that fits perfectly into the body of the bottles. The capped aluminum cover has been knurled according to a precise outline. It overlooks a tiered, matte silver ABS fret.

The two colors of the bottles are frosted by lacquering.

The most technical part produced was the ABS plate, curved on the front face and straddling the side of the bottle. A matt silver lacquer, overhung by an azure blue by stamping on the frame and the lettering, and all without sagging. The feat was to stick it straight despite the complicated terrain.

The result: a sober and elegant design that echoes the brand's values

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