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Sunday, September 25, 2022
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Aptar Beauty + Home chosen by Lionel de Benetti for its new brand

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Lionel de Benetti, former director general of Clarins laboratories and research, has just created, under his name, his first facial treatment. He chose Aptar Beauty + Home to accompany him in this new adventure.

Aptar Lionel de Benetti's goal was to develop a product that met the needs of all skin types, regardless of their age and sensitivity. This choice implied a high concentration of active ingredients which, sensitive to oxidation, must be protected throughout the duration of use of the product. To guarantee this protection, Lionel de Benetti has opted for the Irresistible airless system from Aptar Beauty + Home. “ This facial treatment requires an airless container avoiding any contact of the product with an oxidizing atmosphere. The tests carried out by Aptar Beauty + Home convinced me that its distribution system protected it from any risk of contamination, ”he explains. For his first facial beauty treatment, Lionel de Benetti opted for the simplicity of the transparent 40 ml version of Irresistible. Through its unique airless technology, Irresistible offers the biggest cosmetic brands a complete dispensing system specially designed for the most sensitive formulas. Its hermetic multi-layer pouch bottle and its distribution system preventing back-contamination offer it high-performance double protection against any external contamination, guaranteeing perfect hygiene

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