Arcade Beauty is setting up a system dedicated to young perfume and cosmetics brands, to enable the online sale of personalized samples in small series. After the United States at the end of 2018, the group is launching the Sampling Made Simple site in Europe.
Leader in the market for samples and mini products, Arcade Beauty responds to the growing demand from “indie” brands wishing to integrate the sample into their marketing strategy. To satisfy them, the group standardizes its offer and offers it online to make it accessible to all, without denying its quality requirement.
1000 samples in just a few clicks
Sampling Made Simple allows perfume brands to develop a mini-spray-type sample in just a few clicks, for a minimum quantity of 1000 pieces, with the possibility of personalizing the card in which the sample will be inserted. Once the order is validated online, brands just have to send their juice to Arcade Beauty and they will receive their personalized samples a few weeks later. Other sample formats will be added to the site in the coming months: sachets, blisters, etc. to offer a full range of standards available in small series, in the perfume, skincare and make-up segments.
This approach illustrates the transformation of the group, which is adapting its offer there, modifying its commercial approach and its processes to better serve its customers.