To accelerate its development and meet the growing demands of its international customers, Arcancil Paris turned to the ERP solution for SMEs, SAP Business One. Implementing SAP's solution has enabled the cosmetics brand to transform its business processes, make faster decisions and track orders from start to finish.
Build an information system to support growth and demand evolution
Arcancil Paris, a historic French cosmetics brand, has been designing and marketing cosmetics in France and abroad since 1935. Taken over 13 years ago by Anne Delleur Cabarrus, the company has pursued an internationalization strategy that today sees it present in 350 points of sale in France and 35 other countries. With sales of between 5 and 10 million euros, including 19% in digital sales, Arcancil Paris has successfully conquered France and the rest of the world, thanks to its expertise, ability to innovate and reinvent itself, notably through the construction of a new, more agile information system, capable of supporting growth and changing demand. This success enabled the company to join the prestigious "BPI Excellence" circle in 2014, in recognition of its performance and growth potential.
More than a Cloud ERP, a genuine business management tool
An audit, carried out with the support of BPI France and the consulting firm aXoma, helped define the selection criteria for the solution and the hosting provider, while taking into account the budgetary issues associated with an SME environment. Anne Delleur Cabarrus explains: "We turned to SAP Business One because the offering fully met our expectations in terms of traceability across all our markets, sales forecasting and added value. From a budgetary point of view, the possibility of hosting in the cloud was also decisive in our choice."
Carried out with partner Infoclip, the rollout began in 2016 on the purchasing and logistics sides, enabling the various suppliers and service providers, such as the central logistics hub, to upgrade to the ERP side. From January 2020, the company will integrate the accounting function into SAP Business One to cover all its entities, enabling even smoother operations and even more precise and rapid decision-making in terms of business management.
New business opportunities with SAP Business One
Thanks to the deployment, Arcancil Paris now has an instant view of its inventories, margins and cash flow. As a result, the company has been able to meet the various regulatory constraints of its international customers, and post a service rate of 95% on average, 10 points higher than the period prior to ERP implementation. "Thanks to SAP Business One, we can now work with major industry players. We are in the process of deploying with Monoprix in around a hundred points of sale, and today, our brand co-created with them is beyond reproach in terms of speed of execution. Alibaba and Amazon have also become important business partners, which would not have been possible before, says Anne Delleur Cabarrus.
The president of Arcancil Paris is finally setting out her ambitions for the future: "We want to capitalize on the successful launch of the Le Lab Végétal range in the green segment, and also find new international partners to roll out our brand over the long term."
Arcancil Paris wants to make all SAP Business One functions standard, in order to increase profitability by changing processes, particularly in the French market.
