Naturex expands its "Beauty Food" range of food-based skincare ingredients. The new collection "Energy Boost includes concepts formulated from extracts of dogwood (cornelian cherry) and acerola.
Cornelian cherry - tomorrow's superfruit
Dogwood (Cornus officinalis Sieb. et Zucc) is an antioxidant-rich fruit used in traditional Chinese medicine. This new ingredient is perfectly in tune with the two major trends in cosmetics today: "superfruits" and Asian inspiration. Less well known than some other Asian medicine ingredients, cornelian cherry offers real potential for innovation and differentiation. Drawing on its botanical knowledge and experience, Naturex believes that cornelian could become a highly successful cosmetic ingredient in the near future - just as cranberry was a few years ago.
The antioxidant power of dogwood and its benefits for the skin have been demonstrated. Studies in vitro have shown that it stimulates by 710 % the production of catalase, an enzyme protecting the skin from oxidative stress. In addition, it increases by 120 % the production of glutathione reductase, an enzyme essential for maintaining the oxidative balance of cells. Dogwood has also been shown to reduce lipid peroxidation by 40 %. This true "superfruit" is also renowned for its soothing properties and radiance-enhancing benefits.
Acerola - the vitamin C superstar
Acerola (Malpighia glabra L.) is renowned for its high vitamin C content and antioxidant power. It is now recognized as one of the most promising superfruits. Produced in Brazil via a responsible and sustainable supply chain, Naturex acerola powder extract has 26 times the antioxidant activity of orange.
Two innovative concepts
The number of new products containing dogwood and acerola increased significantly between 2012 and 2016, by 183 % for dogwood, and 36 % for acerola (Mintel data). Naturex has harnessed the benefits of these two berries to create two new Energy Boost concepts:
- Face ice cream - a luxurious face cream, enriched with extracts of dogwood and acerola for an antioxidant boost
- ACG Cocktail - a light, refreshing mist with acerola, Chakah honey and guarana to give skin a healthy dose of energy
Both products will be presented at Cosmetics 360 in Paris (October 18 and 19, 2017) and SCC California (October 25 and 26, 2017).
Emilie Danckaert, Global Category Manager, comments: "Our Beauty Food range illustrates how today's healthy foods can inspire tomorrow's cosmetics. Thanks to our extensive experience in plant extracts for the cosmetics and food industries, Naturex is perfectly able to identify ingredients - such as dogwood and acerola - that can also prove effective and efficient in skincare products."
The Energy Boost collection complements two other collections in the Beauty Food range: Indulgence and Detox. To find out more about these concepts, visit the Naturex stand at Cosmetics 360 and SCC California.
