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Friday August 12th, 2022
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Cosfibel takes up the challenge of an "all cardboard" collection for Yves Saint Laurent

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To highlight a selection of his iconic products, Yves Saint Laurent entrusted Cosfibel with the creation of five boxes. premium 100 % carton.

Recently presented in stores, these boxes are intended to offer a selection of skincare and make-up as well as emblematic perfumes of the brand in mini version, for a product discovery or even travel use.

"Cosfibel has endeavored to find the best formats aimed at both balance of proportions and aesthetics, and above all to develop a new method of wedging capable of ensuring optimal maintenance of the products" , indicates the company.

Green and aesthetic

The Yves Saint Laurent house wanted a collection premium, but for all that eco-responsible. Cosfibel has taken up the challenge of elegant and solid boxes patenting a specific wedge for the occasion.

Made up of a rigid carcass lined with mat black printed Brossulin paper, these boxes showcase a cardboard wedge concept developed and patented by Cosfibel. These volume wedges incorporate a cutout shape allowing them to clip into the base thanks to a clever system of notches. Then covered with the same paper, they maintain, according to Cosfibel, the products to the millimeter and guarantee the general structure a solidity identical to that of plastic.

Available in five formats, this new generation of boxes offers the codes premium of the brand in an eco-responsible way. Consumers will find various product combinations there, including a travel kit dedicated to Or Rouge treatments and a series of eight mini lipsticks housed in the hollow of drawers. Sophisticated, this set required a lot of manual reordering. We owe him, among other things, a clever flap that holds the cover in order to avoid magnets. On the decor side, the Cassandre motif is sometimes printed by hot stamping, sometimes made of gold-tinted metal, applied by hand for the beauty of the relief.

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