32 C
Friday August 12th, 2022
- publicity -

Cosfibel takes up the challenge of an "all cardboard" collection for Yves Saint Laurent


To highlight a selection of his iconic products, Yves Saint Laurent entrusted Cosfibel with the creation of five boxes. premium 100 % carton.

Recently presented in stores, these boxes are intended to offer a selection of skincare and make-up as well as emblematic perfumes of the brand in mini version, for a product discovery or even travel use.

"Cosfibel has endeavored to find the best formats aimed at both balance of proportions and aesthetics, and above all to develop a new method of wedging capable of ensuring optimal maintenance of the products" , indicates the company.

Green and aesthetic

The Yves Saint Laurent house wanted a collection premium, but for all that eco-responsible. Cosfibel has taken up the challenge of elegant and solid boxes patenting a specific wedge for the occasion.

Made up of a rigid carcass lined with mat black printed Brossulin paper, these boxes showcase a cardboard wedge concept developed and patented by Cosfibel. These volume wedges incorporate a cutout shape allowing them to clip into the base thanks to a clever system of notches. Then covered with the same paper, they maintain, according to Cosfibel, the products to the millimeter and guarantee the general structure a solidity identical to that of plastic.

Available in five formats, this new generation of boxes offers the codes premium of the brand in an eco-responsible way. Consumers will find various product combinations there, including a travel kit dedicated to Or Rouge treatments and a series of eight mini lipsticks housed in the hollow of drawers. Sophisticated, this set required a lot of manual reordering. We owe him, among other things, a clever flap that holds the cover in order to avoid magnets. On the decor side, the Cassandre motif is sometimes printed by hot stamping, sometimes made of gold-tinted metal, applied by hand for the beauty of the relief.

External resources

Related articles

Our latest issue

Listen to us!


We offer you our summer number! Freely access the digital version of Industries CosmétiquesI read !