From June 1 to 2, 2022, 326 exhibitors and company representatives from 26 countries presented their innovative products and offers for the development, production and launch of cosmetics in three exhibition halls in Munich. The exhibition and specialized program provided cosmetics professionals with new approaches to optimizing their product development.
The exhibitors, divided into four exhibition areas (ingredients, production, packaging and service), presented their new products and solutions for the cosmetics industry over a total surface area of 11,000 m2. Representatives from 26 countries, including France, Italy, Poland, the Netherlands and Switzerland, were present.
Focus on news and innovations
The theme of the show, "Turn Trends into Business", was addressed by both the special events and the specialist program, to highlight industry trends and exhibitors' innovations. Sustainable product concepts, recyclable packaging and cost-cutting potential dominated the range of topics covered. For the first time, CosmeticBusiness featured a start-up area in the Innovation Corner. The "Meet the Start-up" format offered young companies from the cosmetics subcontracting sector the opportunity to present themselves to a broad specialist audience and to establish professional contacts with cosmetics manufacturers.
Exhibitors and visitors alike were very satisfied
Exhibitors were very positive about the show. According to a survey by the independent market research institute Gelszus Messe-Marktforschung, 89 % of exhibitors considered their participation at the show a success, and 93 % plan to return to exhibit at CosmeticBusiness next year.
Visitors are not to be outdone, as 84 % consider their visit to the show to have been fruitful. Almost all visitors (95 %) plan to return to CosmeticBusiness next year. Keeping abreast of new products and trends, exchanging ideas with business partners and making and maintaining professional contacts top the list of visitors' motivations. A quarter of this year's visitors came from abroad, particularly from Austria, Switzerland, Poland, Italy and Spain. Overall, trade visitors came from 33 countries.
The next CosmeticBusiness will take place from June 14 to 15, 2023 at the MOC in Munich.
