Créations & Parfums announces the acquisition of Floressence with Elixens SA, since October 4.
Floressence and Créations & Parfums, both located in Saint Cézaire sur Siagne (06), are geographically close to each other in terms of size and profitability. This takeover will enable the new Group to form a coherent whole, of significant size in the world of perfumery, and the geographical proximity will facilitate osmosis between the teams. Floressence also benefits from a land reserve opening up prospects for industrial expansion.
Floressence's international positions, notably in Russia, Europe and Asia, complement those of Créations & Parfums, which is more focused on Sub-Saharan Africa and the Middle East. The customer portfolios of these two companies in different regions should also strengthen the new Group's position in these highly competitive markets.
The purchaser takes over all Floressence staff, and the two entities, Floressence and Créations & Parfums, remain distinct.
The new group sees this takeover as an opportunity to expand its fragrance composition business. Créations & Parfums has enjoyed double-digit growth over the last five years. It was therefore imperative to strengthen its development capacities and industrial facilities. The newly-formed entity is targeting sales of €40 million in the medium term.
