This is the proposition of Berashades, the new cosmetic active ingredient from Brazilian biomes, designed for make-up, skin and hair care products.
Guided by sustainability principles focused on enhancing sociobiodiversity and the principles of clean technology, green chemistry, sustainable extraction, zero residue and full traceability, the company invests in the development of natural ingredients that contribute to more sustainable formulas.
Berashades is a palette of naturally colored clays for cosmetic use. In this way, it is possible to influence innovation through sustainable development objectives, by raising the cosmetics market's awareness of ethical commitments such as the conservation, recovery and sustainable use of ecosystems.
With many years' experience in responsible clay extraction, Beraca aims to meet the demands of the global market with the creation of Berashades, while respecting the sustainability principles of the triple bottom line (people, planet and profit). According to Mintel GNPD, the number of global skin care products containing clay has increased by 27 % over the last five years, reaching 819 launches in 2020. For hair care, growth has been 62 % over the past two years, registering 232 new products in 2020.
In respect and appreciation of natural beauty and ethnic and racial diversity, the launch introduces a palette of five naturally colored clays for mineral cosmetics - ivory, beige, bronze, caramel and ebony - with which to mix and customize over 3,000 color combinations celebrating different skin tones. The active ingredient meets vegan and multifunctional demands. It also provides coverage with a natural look and matte effect, in addition to stable color (the result of the simultaneous micronization process). As a mineral ingredient, it also offers a detoxifying and remineralizing effect.
The company is also launching an online tool, The Berashades Mixer: a digital platform enabling formulators to create their own shades with simultaneous access to different levels of benefits delivered by the ingredient, such as hydration, skin barrier function and firmness. This technology aims to help professionals meet time-to-market deadlines thanks to the scientific precision of each shade created.
"Berashades has been designed for use in a wide range of cosmetic products, reinforcing awareness of responsible production and consumption through sustainable principles, concepts and practices."the company says.
Beraca Natural Ingredients, in a few words
Founded from the opportunity to work with local Amazonian families - as part of the triple bottom line of sustainability, Beraca Natural Ingredients is currently the world's leading supplier of ethically harvested natural ingredients from Brazilian biomes for the cosmetics and personal care market. Connecting with hundreds of brands worldwide, the company advocates clean, sustainable beauty, generating and sharing value between brands and communities.
