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GM Group and Pascal Morabito celebrate 20 years of partnership

To celebrate this event, GM Group is redesigning its line to make it more eco-responsible.
Groupe GM, world leader in the hospitality products sector, celebrates 20 years of partnership with French jeweler, sculptor and poet Pascal Morabito.
Pascal Morabito has been redefining artistic codes with his avant-garde jewelry and sculptures for almost 50 years, since 1970. He is best known for his many masterpieces, and the hotel lines are no exception.
In 2000, Pascal Morabito embarked on a completely new adventure, creating his first line of hospitality products with Groupe GM. In imagining his collections, Pascal Morabito sought to create something unique and contemporary.
He designed two hotel lines with Groupe GM: the Contemporary line and the Première Collection lineBoth are distinguished by their attention to detail and impeccable design. As its name suggests, the Contemporary line brings a touch of modernity to traditional hospitality products, thanks to its fresh, revitalizing fragrances and elegant design. Following the successful launch of the Contemporaine line, Pascal Morabito has brought out the Première Collection linea subtle blend of luxury and refinement in generously-sized bottles and soaps.
Pascal Morabito has sublimated the traditional hotel product line, placing opulence in the hands of guests around the world. He shares Groupe GM's dedication to luxury, style and quality, a commitment that has underpinned the success of this collaboration for 20 years.

In view of the results of these 20 years of partnership, Groupe GM is delighted to go even further and continue its collaboration with Pascal Morabito. Innovation is a key element of the Pascal Morabito brand, and Groupe GM wishes to redouble its efforts to promote it in the hospitality sector.
Over the years, GM Group has always strived to make responsible and informed decisions regarding its ecological footprint. In 2018, the Group unveiled its Care About Earthwhose mission is to encourage sustainable production through the use of oxo-biodegradable packaging and renewable raw materials. In line with Groupe GM's sustainability values, Pascal Morabito soaps are now pleated, rather than shrink-wrapped. This considerably reduces the amount of plastic used during manufacture, without compromising on the elegance of the products. In 2019, Groupe GM also intends to revisit its Ecopump design to make this product range even more pleasant for guests.

"We're proud to celebrate this milestone in our partnership with Pascal Morabito, and we're thrilled at the prospect of implementing even more sustainable ways to offer guests a luxury, quality experience," announces Laurent Marchand, President of Groupe GM. "Innovation through the use of sustainable materials and responsible product design is a key commitment of Groupe GM in our collaboration with Pascal Morabito, with the aim of developing products that have minimal impact on the planet, while making a lasting impression".

In addition to product design, Groupe GM also plans to improve its soap formulas for both customers and the planet. Pascal Morabito products will be made from palm oil sourced from sustainable palm groves, and their formulas will no longer contain EDTA or BHT, in order to offer guests healthier, more natural products.

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