An international player in the hospitality industry for 40 years, the GM Group creates, produces and distributes cosmetics and accessories for the hotel industry in more than 70 countries, on all continents. As one of the international leaders in hotel hospitality products, it has always been committed to being as environmentally friendly as possible.
In 2018, the group is launching its Care About Earth program, covering all of the company's environmental and social actions, and an integral part of the group's global business strategy. It was developed jointly by GM Group, its subsidiaries and agents so that the company can lead the green transition of its products and be proactive in its decisions. It is part of GM Group's ongoing commitment to the environment and reflects the company's high ethical standards.
Through its Care About Earth program, GM Group is taking another step forward, intensifying its commitment to a sustainable future. "For several years, GM Group has been working hard on this initiative, creating lines that incorporate our green actions, through their design, ingredients and packaging. We have several exciting projects underway and plan to launch several new environmentally friendly products."said Laurent Marchand, president of GM Group.
Among these projects, GM Group recently launched an innovative, sustainable and eco-designed product, Ecofill. "This unique patent-pending dispenser is not only eco-friendly, refillable and traceable, it is also a clean, safe, fast, easy and economical solution with a reduced environmental impact. Its 400ml capacity sealed pouches offer low impact packaging with only 8g of recyclable plastic and guarantee full traceability of formulas."the company says.
GM Group offers other dispensers with generous formats such as the Ecosource, an exclusive airless technology with a refill capacity of 375 ml composed of 10 g of plastic, compared to the 30 ml bottles that are composed of 8 g of plastic each. The company is also expanding its Ecopump dispenser offering of 300ml and larger.
GM Group is committed to reducing over-packaging and favors the use of recyclable and recycled materials. The group's priority is to eliminate single-use plastics and materials derived from fossil fuels whenever possible, and always favor responsible and sustainable alternatives. GM Group offers Ecopump trays, tubes, bottles and dispensers, made not only from recycled plastic but also from plant-based materials such as sugar cane (bagasse).
The origin of all vegetable raw materials is strictly controlled and only materials from sustainably managed fields and fair trade are used. Groupe GM produces RSPO (" Roundtable on Sustainable Palm Oil ") that contribute to the production of certified sustainable palm oil.
Groupe GM has also redesigned its accessories with more responsible materials such as straw, corn starch, or bamboo in order to limit the amount of plastic.
In order to inform customers, GM Group has launched several eco-labels and eco-designs that appear on its products, such as "100 % recyclable", "Bottle made of 100 % plant-based", "Reduced water consumption" and "Vegan", to name a few.
The launch of a line of solid products without any plastic underlines the group's commitment to creating a more sustainable world. The line requires nine times less water to produce than traditional liquid formulas. The packaging is made of FSC-certified cardboard, coated with a water-resistant varnish.
GM Group offers formulas that contain up to 99 % of naturally derived ingredients and are guaranteed to be phthalate and paraben free. The formulas are dermatologically tested.
The company offers organic cosmetic products certified by Cosmecert. The increased attention paid to formulas and packaging has enabled Groupe GM to obtain EU Ecolabel certification. This certification is mainly aimed at reducing packaging waste.
GM Group places quality at the heart of its business. Factories and industrial partners located in Europe and Asia are certified ISO 22716, ISO 14001 and ISO 9001 and respect good manufacturing practices. The company seeks to minimize its impact on the environment by streamlining supply chain solutions, limiting energy consumption, recycling waste, reducing the use of over-packaging and using clean technologies through its Care About Earth program. With ICPE (Installations Classées Protection de l'Environnement) registered facilities.
"Trust, respect, diversity and the pursuit of excellence are the values that have driven GM Group for over 40 years. These values have inspired GM Group to become the sustainable company it is today. The Care About Earth program defines GM Group's priorities with its employees, partners and customers. This commitment to social responsibility was recognized in September 2021 by the Ecovadis organization, which awarded GM Group a bronze medal. This award is given by evaluating the following four criteria in a company and ensuring that they meet the highest standards: environment, social and human rights, ethics and responsible purchasing."the company reminds us.
