IFF today announced the launch of Aurist AGC, a new biodegradable cationic biopolymer for improved hair conditioning, in hair care products. Aurist AGC is the first personal care ingredient derived from IFF's patented Designed Enzymatic Biopolymers (Deb) technology, which uses advanced biotechnology to create a new class of biosourced polysaccharides with unique structures and product characteristics.
The Deb process operates at ambient temperature and pressure without the use of harsh solvents, thereby reducing overall energy consumption. Manufacturers will now be able to respond to increased regulatory and consumer pressure to replace some traditional polymers with sustainable materials. Polysaccharides developed using this technology can be designed to be biodegradable and can improve the performance of beauty and personal care products.
" Aurist AGC demonstrates the potential of the new Deb platform by utilizing IFF's extensive biotechnology capabilities to provide sustainable, high-performance beauty solutions that can truly make a difference in this industry" Johan Jansén-Storbacka, director, Personal Care, IFF, said. " Consumers no longer have to make trade-offs between sustainability and performance. "
Aurist AGC is part of the new Aurist functional line, which includes natural and nature-inspired ingredients designed to provide established and new sensory profiles and benefits in a wide variety of applications such as leave-on, rinse-off, skin care and hair care.
" Aurist allows us to bring our cutting edge science and large scale manufacturing capabilities to functional ingredients in the beauty and personal care space" Piera Pericu, business segment leader, Personal Care, IFF, said. " Consumer demand for effective and environmentally friendly products is rapidly transforming this industry. The ingredients in the Aurist line are inspired by nature and feature sustainable and natural credentials to allow consumers to do more good while looking good. "
Earlier this year, IFF launched Aurist GHI, an all-natural rheology modifier extracted from guar bean. Aurist GHI shows excellent synergies with other hydrocolloids to provide high viscosity solutions, even at low concentrations, while offering a smooth sensory profile. It is easy to formulate, can be cold processed and can help reduce energy and production costs for beauty and personal care manufacturers. This allows cosmetic formulators to reduce the total level of use of rheology modifiers in their final formulations.
