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Saturday, November 26, 2022
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Innov'alliance organizes the first days of naturalness

The Innov'Alliance competitiveness cluster is organising the first Naturality Days, a business convention dedicated to professionals in the agriculture, agri-food, cosmetics, nutraceuticals, perfumes and aromas sectors; interacting across the entire value chain, from agricultural production to product processing. Two hundred actors and experts of Naturality are expected at the Palais des Papes in Avignon on the occasion of the Naturality Days.

The first Naturalness Days are structured around different highlights and have several objectives:

• Generate new commercial relationships and initiate partnerships between professionals, within the framework of a business convention and BtoB meetings. These targeted interviews connect the actors of Naturalness and participate in the performance of the ecosystem. Registered participants of the Naturalness Days can schedule their BtoB appointments online from September 26th.

• Disseminate technical and scientific news with a program of conferences and round tables dedicated to Naturalness, a development lever with very high economic and societal potential for companies. In particular, issues of consumer perception and expectations, the foodification of well-being, sustainable sourcing and agroecology, agritech's interest in developing naturalness, how to reformulate its products in the Natural, integrating biotechnologies into industrialization processes, the opportunities of Upcycling for new ingredients and formulations, etc. will be addressed. The results of large-scale surveys on the consumption and valuation of Naturalness will also be returned.

• Share the White Paper on Economic Naturalness, a reference work that lays the foundations of the concept by proposing a stabilized definition, the result of theoretical reflection and practical study. The White Paper of Economic Naturality provides strategic recommendations and actions to companies that wish to enter the approach and create added value related to Naturalness. It also focuses on the evolution of consumer trends and expectations in terms of CSR commitments.

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