Gattefossé is setting the tone for 2023 with the launch of its new Inspiration collection. Daring on the Daily.
It's a resolutely joyful invitation to shake up conventions, celebrate life and affirm our singularities.
The Gattefossé applications laboratory has developed 7 innovative formulas to explore new horizons. As surprising as it is seductive, this new collection perfectly illustrates the need to have fun every day, to dare to be the person you really are, and to be daring.
" For this new 'Inspiration 2023' edition, we've given free rein to our imagination and creativity to offer our customers a new, innovative and inspiring concept. I invite each and every one of you to re-enchant your daily life by reappropriating it with our new collection of formulas where every folly is permitted... Every day, have fun, be daring and let the person you are triumph! " explains Marine Lochouarn, Marketing Engineer at Gattefossé France.
This new edition is organized around 3 key trends - Identity Manifesto, Playground, Live the Unexpected - each of which, in its own way, explores the same approach: celebrating a different expression of beauty by encouraging disruptive, playful cosmetics. Indeed, cosmetics appear to be an ideal way for consumers to express their individuality while having fun and exploring different aspects of their personality.
Identity Manifesto - I.D. Manifesto
It's no longer about trying to hide imperfections, but letting them be a path to individuality. A desire for self-acceptance and self-expression.
Playing field- Playground
What if everyday life were (once again) to become a playground? Gattefossé encourages a more playful cosmetic application with new formulas.
Living the unexpected - Experience the Unexpected
It's time to discover new territory! Between reality and imagination, appearances can be deceptive...
Focus on 3 formulas
- Primer-to-Powdera make-up base with a creamy texture that quickly transforms into a powdery feel for a light, comfortable sensation;
- Glittering Gummies, a complexion illuminator in an atypical, malleable pebble format. Without disintegrating, it gently deposits its holographic glitter to illuminate cheekbones, eyelids and lips;
- Alien Slime, a gel-cream that may surprise with its stringy, slime-like texture, but seduces with its comfortable, non-sticky feel - perfect for a soothing massage.
More than ever, Gattefossé is at the service of the cosmetics industry, stimulating creativity and exploring new horizons.
