Symrise announces the arrival of Loc Dong, master perfumer, in the Paris and New York creative teams since January 16. His appointment is part of a growth dynamic for Symrise, which is positioning itself as a strategic creative partner for its clients in the prestige perfume market.
An emblematic figure in contemporary perfumery, Loc Dong's roots are in southern Vietnam, a region known for its fertile nature and rice paddy landscapes. He developed his knowledge of aromatherapy at a very young age with his grandfather, a healer, who taught him to identify, smell and harvest local medicinal plants. This rich knowledge of tropical plants and raw materials has greatly influenced the way Loc creates today.
He was struck by the world of perfumery in 1992 when he joined Haarman & Reimer (formerly Symrise) where he worked until 2002, before continuing his career at IFF for 20 years between New York and Paris. Today, it's a return to his roots for the master perfumer. Loc Dong joins Symrise for the beginning of a new personal and professional chapter in a story that began more than 30 years ago.
As part of both the Paris and New York Symrise creative teams, Loc Dong plays an important role in the International Prestige accounts. His multicultural approach, based on personal experience and extensive travels in Asia, the United States and France, translates into a unique and memorable olfactory style. The master perfumer possesses a resilient, bright and optimistic spirit that shines through in his dynamic personality as well as in his creations, which appeal to both experts and consumers eager to discover new fragrances. Known for his creativity, Loc Dong has an extremely rich sensory universe that allows him to develop new signatures with intense emotional impact.
" By nature, I am an explorer and I like to take risks. I am inspired by the people I meet, cultures and life experiences. My responsibility as a perfumer is to bring newness through my creations. By embarking on this journey with Symrise, I can bring new perspectives, offer exciting olfactory evolutions to clients and awaken the desire of consumers around the world. "Loc Dong, Symrise Master Perfumer
When he is not formulating, Loc Dong is passionate about renovating classic cars, a hobby very close to his profession as a perfumer. Combining precision and refinement, he deconstructs and reconstructs contemporary perfumery as he could with this passion.
" It is a real pleasure to welcome Loc Dong as a Master Perfumer, he holds a significant expertise in the prestige perfumery market. At Symrise, we are constantly pushing the boundaries of creation to meet our customers' needs and expectations. The arrival of Loc Dong represents a major challenge and is fully in line with our strategic objective to accelerate our positioning in this market. "Ricardo Omori, Global Senior Vice President, Fine Fragrance Symrise
"Loc Dong joins Symrise as a master perfumer with the ambition to bring a new expertise and the desire to write a new chapter in this story. Loc Dong's perfumery surprises us, amazes us and challenges us in our comfort zone. His ultra-modern approach to perfumery is a blend of lush naturalness and a breath of fresh air, all carried by an unforgettable conceptual and abstract vision. We are honored to welcome him to our extraordinary team of creative perfumers. "Véronique Fervall, Global Vice President of Fine Fragrance Creation at Symrise
