L'Oréal announces a minority investment in Swiss environmental technology start-up Gjosa, made via Bold Business Opportunities for L'Oréal Development, its private equity fund.
Based in Biel, Switzerland, Gjosa develops unique water-saving solutions. L'Oréal and Gjosa have been working together since 2015 to optimize shampoo rinsing technologies with the aim of limiting the amount of water used. In 2018, L'Oréal and Gjosa announced the development of a showerhead capable of rinsing a shampoo with 1.5 liters of water (instead of the 8 usually used). At CES in January 2021, L'Oréal and Gjosa presented L'Oréal Water Savera sustainable hair care technology for salons and the home.
"At L'Oréal, our ambition is to offer the best in environmentally-friendly beauty and to be the champion of "Beauty Tech". By combining Gjosa's unique innovations in water consumption control with L'Oréal's in-depth knowledge of beauty rituals, technologies and personalization, together we are inventing new beauty experiences while protecting the precious and sought-after resource that is water", said Barbara Lavernos, Executive Vice-President Research, Innovation and Technology at L'Oréal.
"We are delighted to begin this new chapter in our partnership with L'Oréal. Their leadership in beauty R&D, "Beauty Tech" and iconic brands will enable us to accelerate the development of our technologies for consumers worldwide, said Amin Abdulla and Luc Amgwerd, co-founders of Gjosa. This strengthening of our partnership will enable us to offer the best solutions for saving water, both in salons and at home. We are delighted to be able to work together towards this goal.
