Texen Beauty Partners launches its "Aura" collection at Makeup in Los Angeles, February 14-15, 2024
This collection includes an à la carte, customizable offering based on eight flexible tubes with multiple applicators and dispensing systems.
Aura reflects a holistic approach to make-up and skincare. According to Texen Beauty Partners, this collection, made up of eight flexible tubes and as many application systems, offers sensations (color and chakra combinations, soft-touch packaging, etc.) and practicality of use.
Made from materials that comply with regulations and respect the environment (no ABS, styrenics, POM or POK), Aura products target the face (lips, eyes, complexion, fragile areas) and scalp, an emerging trend. They feature either applicators to be dipped into the formula, or integrated into the tube for a dual application/dispensing function. Sizes range from 8 to 15 ml, and applicator types adapt to the formula: foam, silicone, injected or synthetic-fiber brushes...
The tube avoids wasting formula and, developed in mini formats, is suitable for on-the-go use. In fact, according to Texen Beauty Partners, the tube is highly appreciated by consumers for its practicality and modularity. In the case of mascara or eyebrow make-up, for example, the tube's flexible material enables the formula to be blended simply by pressing.
"Every year, Texen Beauty Partners designs make-up and/or skincare collections in line with current trends and expectations. These offers are the fruit of innovative marketing and sourcing. They are inspirations for the brands that Texen Beauty Partners helps to create a beauty routine that reflects their identity".says the company, which specializes in packaging for the luxury and beauty markets.
