Paris Packaging Week opens its doors on June 29 and 30 at Porte de Versailles, pavilion 7.2. Under this new name, PCD, the benchmark trade show for perfumes, cosmetics and skincare, ADF, an expert in aerosols and dispensing systems, and PLD, a specialist in premium beverages, will come together. After a remotely scheduled 2021 edition and a postponement from January 2022 to June of the same year, the Paris Packaging Week event is more eagerly awaited than ever. Professionals from the beauty, premium beverage, aerosol and dispensing systems sectors, on both the brand and supplier sides, have already booked their two days to come and meet, get inspired and imagine the packaging of tomorrow.
New dates and a new identity: a show designed to bring people together
The first edition under this identity, it is part of a continuity. Launched in 2001, PCD will be celebrating its 21e edition, ADF, inaugurated in 2007, its 15e edition, and PLD, which joined them in 2020, its 2e edition. The new name is accompanied by a new design and reinforced ambitions. Paris Packaging Week has been given a colorful, dynamic new look: a banner bringing together three complementary sectors, united by powerful synergies and shared issues.
Through this change of image and name, Easyfairs, the event's organizer, is responding to the expectations of a community of professionals who want to be connected and benefit from increased visibility in the high-end and luxury packaging innovation markets.
" Paris Packaging Week and the new identities of ADF, PCD and PLD will create a new experience, both at face-to-face events and throughout the year via our digital channels, for all those involved in packaging innovation. "said Renan Joël, division manager for Easyfairs' packaging exhibitions in the UK, France, Italy and Switzerland.
New name, new design
The new Paris Packaging Week graphic identity was created by London-based design agency Butterfly Cannon, experts in the premium and luxury sectors. Art director Adam Ellis describes the work of his teams as follows: " Easyfairs asked us to create a unique, customizable brand identity that reflects both the precision and passion of its groundbreaking events. The hyper-real photography reflects the individual personalities of the different events and the visceral sense of excitement one feels when visiting a show, while the bespoke typography unifies the different events into a cohesive family. "
This new branding now defines the identity of the Paris, London and Milan shows. It presents a coherent offering for brands and suppliers alike.
An eagerly awaited summer edition
The health situation having forced us to postpone the event, usually the first of the year in the calendar, it will now take place at the beginning of summer. This new date will provide an opportunity to meet at another key time of the year, one that is conducive to inspiration.
" We're delighted with the enthusiasm of both exhibitors and the public. 650 suppliers, including international companies, have reserved their stands. 10,000 participants are expected over the two days. We're three months away from this major event, and pre-registration rates are excellent. "said Josh Brooks, Director of Paris Packaging Week.
Highlights of Paris Packaging Week 2022
New at the show: the Innovation Awards gallery
" We have enriched our program of highlights to better meet the expectations of show visitors and to showcase the excellence of our exhibitors. New this year is our Trends Gallery. In conjunction with our Innovation Awardsfive key trends, such as eco-responsibility, recharging, personalization, .... The gallery will feature award and certificate winners, as well as a number of other outstanding achievements, to inspire visitors. Located in the ADF area, it will bring together the three branches of the show, creating links and bridges between these close and complementary worlds. "explains Christelle Anya, Community & Content Manager for Paris Packaging Week.
Events within events
As in previous years, your visit to the show will be punctuated by a number of highlights and must-see areas:
- The Pentawards Gallery This annual international packaging design competition celebrates its winners.
- The Spaces for socializing and networking the champagne bar and the cocktail loungeand the evening of the first day are conducive to bonding and relaxed sharing.
- The three ceremonies Innovation Awards The awards ceremony is eagerly awaited by brands and suppliers alike. The SCI awards will take place on Wednesday, and the ADF and PLD awards on Thursday.
- L'Ecotour This year's event will feature a guided tour of innovations in the field of eco-responsibility, to help customers create the perfect packaging for their product and their CSR commitments.
Honneur to the students!
Future packaging professionals are honored through partnerships with leading schools in the sector. Two competitions have been launched: the ESEPAC/ESP Student Competition, for its 6e and the first-ever ESIReims Student Challenge.
- 6e edition of the ESEPAC/ESP Student Competition sponsored by Estée Lauder Companies.
ESEPAC and ESP students brainstormed around the topic "How to reinvent unique, luxurious and sustainable consumer experiences for the luxury fragrance market?". Their challenge was to propose "radical to disruptive" projects. The projects were presented on stage and exhibited on the schools' stand. The competition was sponsored by Marc Lechanoine, Global Senior Vice President Creative Design & Packaging Innovation at The Estée Lauder Companies Inc.
" We are proud to organize the ESEPAC/ESP competition, and to unveil the student projects for 2021 at the show. The partnerships established with these schools grow stronger every year. These competitions confirm our role in helping to reveal the players and talents of tomorrow in the packaging world. "said Christelle Anya.
- 1er ESIReims student challenge, with Shiseido and HudaBeauty
Paris Packaging Week and ESIReims offered their students the chance to take part in two packaging design competitions organized in collaboration with two prestigious brands. HudaBeauty's challenge was to completely reinvent a palette of 18 shades by making it refillable and recyclable, or to rethink the secondary packaging of the brand's flagship fragrance "Kayali" by integrating eco-design and industrialization into the project.
The Shiseido brand, for its part, focused on very precise specifications. Students in their 3rd year at ESIReims were asked to revisit the WASO range dedicated to GEN Z.
" Working with companies has been part of ESIReims' DNA for 40 years. The challenge proposed by Huda Beauty and Shiseido is a real opportunity for ESIReims to ask its engineering students to respond to concrete industrial issues. The subjects are fascinating, and the challenge immense. It's a pleasure for us to respond, especially since the investment of our partner brands is remarkable. "said Serge Odof, Director of ESIReims.
Conferences to shed light on current issues
Paris Packaging Week is devoting three rooms to conferences and round tables. These will feature contributions from industry experts on key topics of interest to brands and suppliers alike.
Major themes specific to the three clusters have already been announced:
PCD conferences Recyclability in the cosmetics industry, progress and challenges for small organic cosmetics brands...
ADF conferences major trends in aerosols, changes brought about by sustainable development, regulatory developments...
PLD conferences The next market challenges, e-commerce, anti-counterfeiting, teleworking...
Not to be missed : June 29At the opening of the PCD Innovation Awards ceremony, Franck Marilly, President and CEO of Shiseido Europe and Global Fragrance, will talk about his vision of sustainable development and the future of the group's packaging. Also to be followed is an exclusive interview with Michel Fontaine, President of CNE (Comptoir National de l'Emballage) and Jacques Playe, Global Director of Packaging and Product Development at L'Oréal.
Complete and detailed program on www.parispackagingweek.com
