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Stoelzle Masnières starts up its new oven and adds a production line

"Despite the pandemic, Stoelzle Glass Group has not hesitated to invest €20 million for the French plant in Masnières, dedicated to the bottling of luxury perfumes and cosmetics. The new furnace will increase the annual production capacity by more than 30 % to over 100 tons. A positive message for our teams and our customers, mostly European and American. With the support of Dr. Cornelius Grupp, owner of the Stoelzle Glass Group, these investments will enable us to significantly improve our position in this prestigious market in the coming years, says Étienne Gruyez.

Joining the group in 2014, Étienne Gruyez was appointed general manager in May 2015 and then chairman and CEO in April 2018 of the two plants Stoelzle Masnières Parfumerie and Stoelzle Masnières Décoration. He is also responsible for the group's Perfumery and Cosmetics business unit. A position that allows him to have a view and a transversal action on all the factories of the group.

The Perfumery and Cosmetics business unit currently represents 18 % of the group's turnover.

" In 2020, an extremely difficult year for all industries, the right decisions were taken at Masnières by shutting down production during the two summer months and then scheduling the reconstruction of the furnace at the end of the year. The effects of the crisis were thus limited. We have kept in touch with our customers, suppliers and employees through video conferences...

At the beginning of 2021, we lack visibility, but with our teams, we are ready to meet the new challenges of our customers. Our commitment in terms of Flexibility, Agility, Reactivity, remains as relevant as ever. We have made the 3 initials of these words our slogan "F.A;R" with them, we will always go further in the support! We must be able to continue to adapt and react ever more quickly to their needs. An example among others, we can make prototypes in 4 weeks. Today, we have to accept to work on a weekly basis. If the perfumery sector has been hit hard, the cosmetics sector has held up rather well, and thanks to the addition of the 5th line, we will be able to strengthen our position in this segment, says Étienne Gruyez.

In 2020, Stoelzle Glass Group obtained the EcoVadis Gold Medal, an important recognition of the group's efforts and measures, which have been constantly evolving in the field of CSR for several years. Indeed, the PCR (Post consumer Recycled) offer, innovative decors, such as Tigital and Quali Glass Coat already allow a reduction of 77 % of CO2 compared to a traditional lacquering. With a proposed tool like Simapro and/or other measurement techniques, customers can make the right choices. New innovation and sustainability projects are under consideration, continuing to develop partnerships with other suppliers and joining professional organizations to meet and share with the glass industry. Stoelzle is one of the most advanced companies in this market in terms of CSR.

Stoelzle is also a member of Feve, which aims to boost glass collection and recycling by increasing the recycling rate to 90 % by 2030 in the European Union. This initiative is a proactive response to the new European ambitions and rules.

Stoelzle Masnières Parfumerie SAS celebrated its 200th anniversary in 2018 and received the Entreprise du Patrimoine Vivant (Living Heritage Company) label the same year.

In 2021, Stoelzle Masnières Parfumerie will have the means to achieve its ambitions by being firmly anchored in the values of French tradition while being at the forefront of future initiatives.

Stoelzle Glass Group is one of the most dynamic players in the glass industry. It operates in other sectors such as spirits, pharmaceuticals and consumer products. A definite advantage for all the group's factories that can share advances in research and development. From 2015 to 2019 the group has invested more than €15M in Capex.

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