Paris-based Superga Beauty, a subsidiary of the Superga Invest Group, which has been serving the world's leading luxury and beauty brands for over 20 years, has completed a new external growth operation, strengthening its activities in the perfumery products industry.
Superga Beauty has been the official owner since 1er The acquisition of Cosmeurop's perfume production site in Strasbourg last April marked the end of discussions with the L'Oréal group that had been underway for several months.
As a reminder, L'Oréal had acquired this site at the end of March 2020 from the Clarins group, as part of the acquisition of the Mugler and Azzaro brands. For its part, L'Oréal remains committed for three years, with a gradual withdrawal.
With the acquisition of the Cosmeurop site from L'Oréal, the Superga Beauty group is accelerating its development and pursuing its industrial investments in France. Already owner of five industrial sites, the subcontractor is now involved in the entire beauty production chain: maceration, manufacturing, filling, copacking and full service.
Superga Beauty aims to double its sales within three years. After a string of acquisitions in recent years, the family-owned French group has gradually become a key player in the European beauty industry, and recently gained a foothold in India with the creation of Superga Beauty India in March 2021.
Cosmeurop: a first-class industrial facility
This new acquisition adds to Superga Beauty's industrial base, giving it outstanding production capacity (700,000 liters per year) and "recognized industrial excellence in perfume", which the group intends to build on for its future development. The 16,000 m² Cosmeurop site is based in Strasbourg, close to the freeway network. The plant is ISO 14001, ISO 50001 and ISO 22716 certified.
"Our position in the beauty market has unquestionably strengthened in recent years in the Full-Service/Full-Buy manufacturing and/or packaging market. This operation represents a major step forward. We're going to expand massively in the perfume sector by bringing to market this extraordinarily high-performance tool for perfume groups", explains Leslie Bréau Meniger, President of Superga Beauty.
Conquering new markets
"We are focusing on subcontracting and its development. Our ambition is to have sites that are as efficient in every respect (quality, safety, HSE, etc.) as those of the brands, so that they trust us with 10 0%", explains Leslie Bréau Meniger. She adds, "We aim to support brands from the smallest to the largest, thanks to a complementary and highly agile offering across all our production sites."
To this end, Superga Beauty is strengthening its sales structure to achieve its business diversification objectives. This latest acquisition is part of a dynamic that will enable Superga Beauty to meet the demands of high-volume orders, whatever the distribution channel.
