The Texen group is committed to offering brands innovative, responsible solutions that promote the ecological transition of packaging. In its Be Green collection, Texen Beauty Partners is adding a range of refillable make-up palettes, as well as a collection of customizable suedes.
With these developments, Texen is targeting key areas of the circular economy: the choice of bio-sourced materials and a new approach to product life cycles.
A durable casing
Intended for pressed powders for complexion and eye make-up, Texen Beauty Partners' new collection comprises three pallet models available in standard sizes. Their concept is based on a system of magnetized cups into which removable formula refills are inserted. The cup is easily removed from its housing thanks to a tiny perforation on the back of the case, into which a thin metal rod is simply inserted.
With this functionality, brands can initiate various modes of consumption: a refillable, customizable palette that could be sold in a box, accompanied by several powder refills (blush, sun, foundation). Finally, this product could be the perfect candidate for mix and match: consumers buy an empty palette and compose it with their favorite colors, in-store or online.
Raw materials
This collection can be produced in virgin or recycled materials, but above all in bio PET made from sugarcane waste. Composed of recycled waste (20 %) and virgin PET plastic (80 %), Bio PET significantly reduces the use of fossil fuels. What's more, it limits technical constraints during the processing phase, and is more respectful of the rendering of delicate shades such as white (compared with RPET-type recycled materials).
A good impression
This pallet model is suitable for several types of printing: silk-screening, hot stamping or even digital printing, an ideal technique for giving relief to decorations and precision to details.
On the design side, in addition to a printed exterior, the mirror or pressed powders can also be customized (logo, motif...).
The bonus that packs a punch
Texen Beauty Partners has designed a collection of suedettes as an added value to its range of make-up, palettes, compacts, lipsticks, applicators and more. The pouches are made from RPET. They are available in velvet, cotton canvas or flannel, and in all shades, for exclusive hot stamping decorations.
