The prestigious Italian fashion house Bvlgari has called on the expertise of Verescence, world leader in the manufacture and decoration of high-end glass bottles, to create the bottles and cap for its new Haute Parfumerie collection: Bvlgari Allegra.
Launched at the beginning of February, the collection comprises five eaux de parfums - Rock'N'Rome, Fiori d'Amore, Dolce Estasi, Riva Solare, Fantasia Venetaand five "Magnifying" essences " - Bergamot, Rose, Patchouli, Vanilla, Muskto personalize each fragrance.
Made in France bottles
Echoing Bvlgari's jewelry-making expertise, the bottles are conceived as veritable pieces of Haute Joaillerie, combining bold design and sumptuous colors. To create these precious bottles, the Verescence Group drew on the synergy of the glassmaking and finishing expertise of its three French production sites: Verescence Mers-les-Bains, Verescence Somme and Verescence Orne.
Perfume waters
Featuring a glass cap, the 50ml and 100ml bottles embody Bvlgari's art of flaconnage. Inspired by a Roman amphora, the bottle's rounded lines evoke the smooth surface of Bvlgari's emblematic cabochon cut, while the faceted appearance of the cap and base recall Roman columns. It required all the glassmaking expertise of the Mers-les-Bains site to combine depth of stitching, clear impression of striations and homogeneous glass distribution. The design is enhanced by the quality of Verescence Extra-Blanc glass, renowned for its transparency and brilliance.
"It's the fruit of efficient, high-quality collaborative work between the Bvlgari and Verescence teams to achieve the result desired by marketing. We're particularly proud of the bottle and cap, which were designed and produced in a single operation, with no need for recutting or polishing, a sign of true technical prowess".commented Samuel Joachim, Director of Innovation for the Verescence Group.
For the decor, several state-of-the-art processes were combined. The chromatic associations were achieved at Verescence Somme by a lacquering process using a cache. Hot stamping was applied to a spherical surface to inscribe the brand name and fragrance. The glass cap required two highly complex bonding operations carried out thanks to the expertise of Verescence Orne: a plastic insert and a metal plate on lacquered glass. It was designed to be entirely recyclable, as the various components can be dissociated during recycling.
Magnifying essences
The 40 ml bottle contains precious, highly concentrated ingredients. Its faceted silhouette is adorned with a glossy white opaque lacquer with a porcelain effect. The brand name and essences are hot-stamped in gold on the foot of the bottle.
