For its eleventh edition, the Cosmetic 360 reaffirms its role as a catalyst for innovation in the cosmetics industry. Between artificial intelligence applied to formulation, new collaborative approaches and local industrial roots, the event is positioned as a space for technological foresight, looking ahead to 2045.
Immerse yourself in the future of the sector
"Dare to push open the doors to the future: the tone is set as soon as the Cosmetic 360 presentation opens. For Franckie Béchereau, show director, this invitation embodies a clear ambition: to project the cosmetics industry towards 2045, drawing on AI, deep tech and new collaborative tools.
Anticipation capsule: imagining the bestsellers of 2045
This year's event takes the form of an anticipation laboratory, with Greenteech's foresight capsule, designed to explore the sector's possible futures and encourage cross-fertilization between technology and creation. "Come aboard the Green Tech anticipation capsule and project yourself into two thousand and forty-five, announces Franckie Béchereau.
Artificial intelligence as a formulation driver
AI is one of the pillars of this approach. In partnership with IBG and Cent Degrés, Cosmetic 360 presents a product creation process based on AI data analysis, enriched with human expertise. "Discover how to design tomorrow's successful products through artificial intelligence data analysis coupled with human creativity with IBG and Cent Degrés", underlines Franckie Béchereau.
Showcasing Paris Region's deep tech
The show also highlights the deep-tech ecosystem in the Paris Region, underlining the importance of local roots in realizing the industry's ambitions.
Capsum: a campus for rethinking industry
Another key announcement was the opening of the Capsum campus, designed as a place for experimentation and renewed transmission within the industry.
A three-stage program
Predictions" conferences, pitches by beauty tech start-ups, and talks dedicated to C-beauty will punctuate the show. A program built around a single objective: to stimulate innovation.
