Wheaton presents Glasssenses Emotions, a packaging innovation

Wheaton launches Glasssenses Emotions, an innovative packaging line that links design, scent and emotions. Thanks to innovative techniques, each bottle evokes specific emotions, marking a significant breakthrough in the perfumery sector.

Wheaton presents its new packaging line, Glasssenses Emotions. This collection transforms decorative techniques into sensory experiences in glass, focusing on design, color, texture and finish, with each bottle conveying a particular emotion. This development marks a milestone in the olfactory experience offered to consumers.

A dialogue between creativity and technology

The Glasssenses Emotions collection comprises eight original decorative combinations, developed using high-precision technologies. These techniques include scented silk-screen printing, soft finishes, and multicolor metallization, all designed to enhance sensory perception. « The collection reflects our commitment to creating solutions that develop the narrative potential of brands. »explains the company.

Emotions translated into glass

Each bottle in the collection responds to a specific emotion through a choice of color, shape and texture. The techniques applied to represent each of these emotions include :

  • Célestial Code: This textured white decor evokes purity.
  • Joyful Soul: The metallic yellow color reinforces the idea of joy.
  • Go For It: A translucent effect symbolizing determination.
And other techniques for sensations like energy, love and balance. As part of this dynamic, the Robertet perfume house was invited to design eight fragrances corresponding to the line's emotional codes. This partnership aims to strengthen the link between packaging and perfumery. In addition, a QR code integrated into the packaging provides access to themed playlists on Spotify and guided meditation videos on YouTube, enriching the overall sensory experience.

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