{"id":10522,"date":"2021-10-27T12:00:00","date_gmt":"2021-10-27T10:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=10522"},"modified":"2021-10-27T10:01:08","modified_gmt":"2021-10-27T08:01:08","slug":"loreal-launches-an-information-platform-about-perfumes","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/loreal-launches-an-information-platform-about-perfumes\/","title":{"rendered":"L'Or\u00e9al launches fragrance information platform"},"content":{"rendered":"

Faced with growing consumer demand for information on the composition of beauty products, L'Or\u00e9al is continuing its drive for transparency by launching a new, easily accessible platform dedicated to the fragrance ingredients in its portfolio, with an unprecedented level of information, so that consumers can make informed choices.<\/p>\n\n\n\n

As the only player in the beauty industry to operate across all distribution channels and product categories, L'Or\u00e9al wanted to develop an information model that would work not only for its consumer products, but also for its luxury fragrance collection.<\/p>

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The development of this information platform began three years ago with the analysis of over 20,000 fragrance formulas. Each fragrance is a unique, highly complex composition created by an expert who combines the best of natural extracts and high-quality synthetic ingredients. Some fragrance compositions may include a large number of ingredients of both synthetic and natural origin. The challenge was therefore to offer the highest level of transparency while preserving the know-how and confidentiality associated with the uniqueness of each fragrance. To develop this information model, L'Or\u00e9al worked hand-in-hand with its suppliers, the four international leaders in fragrance creation: Firmenich, Givaudan, IFF & Mane.<\/p>\n\n\n\n

This information platform is much more than just a list of ingredients. Built in conjunction with consumer studies, it also provides insight into the origins of ingredients, their olfactory properties and how they are combined to create the fragrance of products.<\/p>\n\n\n\n

This initiative is a further step in the Group's commitment to transparency. It complements the \"At the heart of our products\" website, to be launched in 2019 and dedicated to deciphering ingredients, and the PIL (Product impact Labelling 2020)<\/em> a display system for the environmental and social impact of products, as well as a campaign to raise awareness of its commitments to Green Sciences (2021).<\/p>\n\n\n\n

\"Our commitment to research of the highest scientific standards has enabled us to build a relationship of trust between L'Or\u00e9al and its consumers. Now, with this new fragrance platform, we are responding to their desire for information that is both accessible and more in-depth, <\/em>says Barbara Lavernos, Executive Vice-President Research, Innovation and Technology at L'Or\u00e9al. Transparency is at the heart of the trust that consumers build with our brands, and we are proud to continue to meet their expectations by providing them with the information they need to make their purchasing decisions.\"<\/em><\/p>\n\n\n\n

The platform will be rolled out in stages, starting in the United States with Atelier Cologne, Garnier and Yves Saint Laurent, which are already online. The Group will then gradually roll out the model across all its global markets and brands.<\/p>\n\n\n\n

As a responsible leader in the beauty industry, L'Or\u00e9al would like to see this model extended to other players in the sector, both manufacturers and distributors, in order to bring even greater transparency to consumers.<\/p>","protected":false},"excerpt":{"rendered":"

Face \u00e0 la demande croissante des consommateurs d\u2019informations sur la composition des produits de beaut\u00e9, L\u2019Or\u00e9al poursuit sa d\u00e9marche de transparence en lan\u00e7ant une plateforme in\u00e9dite et ais\u00e9ment accessible, d\u00e9di\u00e9e aux ingr\u00e9dients de parfumerie de son portefeuille avec un niveau d\u2019information sans pr\u00e9c\u00e9dent, afin qu\u2019ils puissent faire leurs choix de mani\u00e8re \u00e9clair\u00e9e. Seul acteur de […]<\/p>\n","protected":false},"author":148,"featured_media":10527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[62],"tags":[60],"class_list":{"0":"post-10522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-parfums","8":"tag-info-produit"},"acf":{"nc":"corporatemediarelations@loreal-group.com","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"loreal.com","lien_url":"https:\/\/www.loreal.com"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/10522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=10522"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/10522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/10527"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=10522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=10522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=10522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}