{"id":10575,"date":"2021-11-09T12:00:00","date_gmt":"2021-11-09T11:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=10575"},"modified":"2021-11-02T12:08:53","modified_gmt":"2021-11-02T11:08:53","slug":"de-la-fleur-aux-parfums-la-creation-de-parfum-au-centre-de-multiples-enjeux","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/de-la-fleur-aux-parfums-la-creation-de-parfum-au-centre-de-multiples-enjeux\/","title":{"rendered":"\"From flowers to perfumes\": perfume creation at the center of multiple issues"},"content":{"rendered":"<p>A skilful combination of raw materials through balance and structure, perfume and its various applications are synonymous with unique products capable of addressing each individual's intimate memory, emotions and sensations experienced one day. While the perfumer's creativity, vision and feeling are decisive, they are not enough to meet this challenge.&nbsp;<\/p>\n\n\n\n<p>Perfumers have to deal with the continuous contribution of all facets of new, innovative raw materials, the ability to respond to and sometimes even anticipate new consumer aspirations, as well as adapt to the perpetual, complex changes in regulations.<\/p><div class=\"indus-dans-articles indus-entity-placement\" style=\"text-align: center;display: flex;justify-content: center;\" id=\"indus-3453612701\"><div class=\"indus-adlabel\">Advertising<\/div><div id=\"indus-1965531809\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/www.industries-cosmetiques.fr\/en\/ad\/24742\" rel=\"noopener nofollow\" class=\"notrack\" target=\"_blank\" aria-label=\"site-industries-cosmetiques Two men speak during a Siemens videocast. The Siemens logo and French text promote an episode on corporate revenue management in April 2026, with a button labeled &quot;Discover Episode 1&quot; at the bottom.\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200.jpg\" alt=\"site-industries-cosmetiques Two men speak during a Siemens videocast. The Siemens logo and French text promote an episode on corporate revenue management in April 2026, with a button labeled &quot;Discover Episode 1&quot; at the bottom.\"  srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200.jpg 1200w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-300x300.jpg 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-1024x1024.jpg 1024w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-150x150.jpg 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-768x768.jpg 768w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-12x12.jpg 12w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-600x600.jpg 600w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-696x696.jpg 696w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-1068x1068.jpg 1068w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" class=\"no-lazyload\" width=\"300\" height=\"300\"   \/><\/a><\/div><\/div>\n\n\n\n<p>At the conference organized by the Innov'Alliance competitiveness cluster, \"From flowers to fragrances... and flavors: know-how and innovation\", these know-how and related issues will be recalled.\u00a0<\/p>\n\n\n\n<p>Firstly, the H\u00e9ritage(s), histoire vivante des parfumeurs project, a unique collection of testimonials collected by the Perfumum Endowment Fund, will be presented by its Chairman Francis Kurkdjian, recently appointed Creative Director of Parfums Christian Dior. This immaterial, human and living memory, a unique historical corpus for perfume lovers, offers a personal and distanced look at perfumery and evokes their vision of the future.<\/p>\n\n\n\n<p>In recent years, modern perfumery has tended to evolve towards a more gourmand and gustatory universe, ever more realistic. From warm, gourmand notes like chocolate, praline, vanilla or caramel to fruity, juicy notes like raspberry, passion fruit, strawberry or apricot, the expertise of the flavourist comes into its own! Aromaticians are therefore increasingly called upon to work with perfumers to help them create \"3D\" fragrances. The Robertet teams, with Emmanuelle Galimberti (aromatician) and Amandine Galliano (perfumer), will take participants on an olfactory and gustatory journey.<\/p>\n\n\n\n<p>Nevertheless, regulation remains a prerequisite for creation. Authorizations, bans and restrictions fuel the daily evolution of the palette of flavourists and perfumers. C\u00e9cile Pinel, General Delegate of the Sniaa, and Jean-Fran\u00e7ois Goursot will take a look back, but also a leap forward into the future, to give an idea of the impact of tomorrow's aromatic creation.&nbsp;<\/p>\n\n\n\n<p>To download the program :<br><a href=\"https:\/\/pole-innovalliance.com\/wp-content\/uploads\/2021\/03\/Flyer_Programme_FAP2021-4.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/pole-innovalliance.com\/wp-content\/uploads\/2021\/03\/Flyer_Programme_FAP2021-4.pdf<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Habile association de mati\u00e8res premi\u00e8res au travers d\u2019un \u00e9quilibre et d\u2019une structure, le parfum et ses diff\u00e9rentes applications sont synonymes de produits uniques capables d\u2019adresser la m\u00e9moire intime de chacun, ses \u00e9motions et sensations \u00e9prouv\u00e9es un jour. Si la cr\u00e9ativit\u00e9, la vision et le ressenti du parfumeur sont d\u00e9terminants, ils ne peuvent suffire pour relever [&hellip;]<\/p>\n","protected":false},"author":148,"featured_media":10576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[62],"tags":[61],"class_list":{"0":"post-10575","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-parfums","8":"tag-info-marche"},"acf":{"nc":"philippe.claud@pole-innovalliance.com","nc2":"claire.allibert@pole-innovalliance.com","nc3":"caroline.roccaforte@pole-innovalliance.com","nc4":"","nc5":"","nom_url":"","lien_url":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/10575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=10575"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/10575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/10576"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=10575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=10575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=10575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}