{"id":10673,"date":"2021-11-17T07:00:00","date_gmt":"2021-11-17T06:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=10673"},"modified":"2021-11-16T12:03:17","modified_gmt":"2021-11-16T11:03:17","slug":"loccitane-acquires-majority-share-in-bresilian-sol-de-janeiro","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/loccitane-acquires-majority-share-in-bresilian-sol-de-janeiro\/","title":{"rendered":"L'Occitane acquires a majority stake in the Brazilian-inspired brand Sol de Janeiro"},"content":{"rendered":"

The L'Occitane Group has just announced the acquisition of a majority stake in Sol de Janeiro, an innovative leader in the global prestige body care market. Inspired by the rich Brazilian philosophy of celebration and joy, Sol de Janeiro is a fast-growing, award-winning skincare brand appreciated by multi-generational, modern and global consumers, from Generation Y to Generation Z.<\/p>\n\n\n\n

Founded in the United States in 2015 as a high-end body care brand composed of ingredients sourced sustainably in Brazil, Sol de Janeiro is experiencing growth driven by the success of its body care, fragrance and hair care products. Today, the brand is available via its website or various high-end retailers around the world.<\/p>

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This acquisition is in line with the Group's strategy of building a portfolio of leading premium beauty brands. Sol de Janeiro is a strategic focus for the Group in terms of brand awareness and identity, product quality, management capacity, and prospects for growth, profitability and cash generation. Sol de Janeiro's digital recognition complements the Group's geographically balanced strategy aimed at building a portfolio of strong brands in all major geographic areas. At the same time, Sol de Janeiro should leverage the Group's international presence to expand into new markets.<\/p>\n\n\n\n

Andr\u00e9 Hoffmann, Vice-Chairman and CEO of L'Occitane, said: \"We are delighted to further expand our brand portfolio and accelerate our transformation into a geographically balanced, multi-brand group. With a compelling brand story and an experienced, entrepreneurial management team, Sol de Janeiro reflects our values and our image of premium beauty\".<\/p>\n\n\n\n

Heela Yang, CEO and co-founder of Sol de Janeiro, said: \"I've always admired L'Occitane, a beautiful lifestyle brand rooted in a deep commitment to sustainable development. We are delighted to have found a home with this group to continue to drive our explosive growth. Also, to have found a partner who so deeply respects our brand vision and our values of inclusivity, joy and self-celebration.\"
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The Group will take an indirect stake of 83 %. At closing, Sol de Janeiro will become a majority-owned subsidiary of L'Occitane.<\/p>","protected":false},"excerpt":{"rendered":"

Le groupe L’Occitane vient d’annoncer l’acquisition d’une participation majoritaire dans Sol de Janeiro, leader innovant sur le march\u00e9 mondial des soins du corps de prestige. Inspir\u00e9e de la philosophie br\u00e9silienne riche de c\u00e9l\u00e9bration et de joie, Sol de Janeiro est une marque de soins de la peau prim\u00e9e et \u00e0 croissance rapide, appr\u00e9ci\u00e9e des consommateurs […]<\/p>\n","protected":false},"author":3,"featured_media":10674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[51],"tags":[61],"class_list":{"0":"post-10673","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ingredients","8":"tag-info-marche"},"acf":{"nc":"","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"","lien_url":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/10673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=10673"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/10673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/10674"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=10673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=10673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=10673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}