{"id":11263,"date":"2022-01-27T12:00:00","date_gmt":"2022-01-27T11:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=11263"},"modified":"2022-01-27T11:31:47","modified_gmt":"2022-01-27T10:31:47","slug":"renaissance-de-bienaime-1935-maison-de-beaute","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/renaissance-de-bienaime-1935-maison-de-beaute\/","title":{"rendered":"Renaissance of Bienaim\u00e9 1935, beauty house"},"content":{"rendered":"

Almost a century has passed since its creation. Today, thanks to C\u00e9cilia Mergui, Maison Bienaim\u00e9 is back in the limelight. An opportunity to plunge into its dreamlike, poetic universe, where past and present combine to offer you an immersion in the heart of eternal beauty.<\/p>\n\n\n\n

1935 , Robert Bienaim\u00e9, a daring avant-garde perfumer, created his eponymous brand, a perfume and cosmetics house combining the creativity of an artist with the prowess of an outstanding technician.<\/p>

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1960 , the brand was mothballed following the death of its founder.<\/p>\n\n\n\n

2021 , C\u00e9cilia Mergui breathes new life into this sleeping beauty while respecting the heritage of its creator. Through the rebirth of the Bienaim\u00e9 brand, the idea is to perpetuate the wonder of these timelessly charming treasures, and create a sensory experience that evokes the emotion of sweet nostalgia.<\/p>\n\n\n\n

The Bienaim\u00e9 perfume: a celebration of French savoir-faire, its bottle is made in Normandy by a factory of excellence, classified as a \"living heritage company\". Hand-crafted, each piece is unique and designed with refinement to elegantly dress your home.<\/p>\n\n\n\n

The solid soap: Bienaim\u00e9 soap benefits from an elegant fluted shape favoring, according to the brand, a gentle massage of the palm of the hand. It comes in three iconic Bienaim\u00e9 fragrances.<\/p>\n\n\n\n

Liquid soap: made the old-fashioned way, known as \"de Marseille\", Bienaim\u00e9 liquid soap has \"A fine, creamy texture<\/em> which \"Melts deliciously into the skin, leaving a soft, fresh trail after each use.\"<\/em><\/p>\n\n\n\n

Refills: fully recyclable refill bottles fill the 200ml liquid soap bottle and the 75ml perfume bottle. They come with a funnel.<\/p>\n\n\n\n

Dream balm: a combination of two oils, the balm transforms on application into a dry oil that is quickly absorbed.<\/p>","protected":false},"excerpt":{"rendered":"

Un si\u00e8cle s\u2019est presque \u00e9coul\u00e9 depuis sa cr\u00e9ation. Aujourd\u2019hui , gr\u00e2ce \u00e0 C\u00e9cilia Mergui, la Maison Bienaim\u00e9 retrouve ses lettres de noblesse. L\u2019occasion de plonger dans son univers onirique et po\u00e9tique o\u00f9 pass\u00e9 et pr\u00e9sent se conjuguent pour vous offrir une immersion au c\u0153ur de la beaut\u00e9 \u00e9ternelle. 1935 , Robert Bienaim\u00e9, parfumeur avant-gardiste et […]<\/p>\n","protected":false},"author":148,"featured_media":11264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[62],"tags":[60],"class_list":{"0":"post-11263","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-parfums","8":"tag-info-produit"},"acf":{"nc":"marlene@albertjeanetpedro.com","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"bienaime1935.com","lien_url":"https:\/\/bienaime1935.com"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/11263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=11263"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/11263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/11264"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=11263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=11263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=11263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}