{"id":11580,"date":"2022-03-04T07:00:00","date_gmt":"2022-03-04T06:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=11580"},"modified":"2022-03-04T01:16:44","modified_gmt":"2022-03-04T00:16:44","slug":"david-greenberg-new-managing-director-of-loreal-usa","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/david-greenberg-new-managing-director-of-loreal-usa\/","title":{"rendered":"David Greenberg, new CEO of L'Or\u00e9al USA"},"content":{"rendered":"

David Greenberg is appointed Managing Director of L'Or\u00e9al USA, President of the North America zone, and member of the L'Or\u00e9al Executive Committee, effective immediately. He succeeds St\u00e9phane Rinderknech, who has decided to pursue his career outside the group.<\/p>\n\n\n\n

Currently President of the Professional Products Division in North America, a powerful growth driver, David Greenberg has spent more than 28 years at L'Or\u00e9al, where he has held various positions of responsibility across markets, divisions and brands. Most recently, he spearheaded the acceleration and transformation of the Professional Products division's business model in North America. During his five-year tenure, David Greenberg oversaw the development of SalonCentric, accelerated the growth of the business in new channels, and modernized the professional products business to become digital and omnichannel.<\/p>

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Over the course of his career, David Greenberg has built up his knowledge and legitimacy as a leading player in the North American beauty market. He sits on the Personal Care Products Council<\/em> (PCPC), the leading trade association representing the cosmetics industry in the United States, and the industry advisory board of the fashion institute of technology (FIT). School of Graduate Studies in Cosmetics & Fragrance Marketing & Management<\/em>.<\/p>\n\n\n\n

Prior to his current position, David Greenberg was President of Maybelline, Garnier and Essie within the Consumer Products Division of L'Or\u00e9al USA for eight years, and Brand Marketing Director of L'Or\u00e9al Paris for a further six years.<\/p>\n\n\n\n

Over the course of his career, he has also been involved in the identification, integration and global expansion of numerous US brand acquisitions, including Pulp Riot, NYX Professional Makeup, Essie and Matrix. Known for his ability to develop and train highly committed teams, David Greenberg undertook the transformation and professionalization of the HR function as Director of Human Resources at L'Or\u00e9al USA in 2005, at the time under the presidency of Jean-Paul Agon and Laurent Attal. David Greenberg spent four successful years as head of L'Or\u00e9al Mexico's consumer products division.<\/p>\n\n\n\n

Nicolas Hieronimus, Managing Director of L'Or\u00e9al, said: \"Ie've known David for many years. David was one of the architects of L'Or\u00e9al's conquest of market leadership in the United States, and he manages the entities under his responsibility with the same entrepreneurial and competitive spirit. He is a talented team builder. I am very proud to appoint the first American to head the North America zone, and to welcome him to our Group Executive Committee. North America is one of our most powerful growth engines, and David is the right person to take our team and our business to new heights.<\/em> \"<\/p>\n\n\n\n

David succeeds St\u00e9phane Rinderknech, who has had a long, varied and highly successful career in Japan, South Korea and China. St\u00e9phane has been appointed Managing Director of L'Or\u00e9al USA and President of the North America zone in 2019.<\/p>\n\n\n\n

Nicolas Hieronimus added: \"I take this moment to warmly thank St\u00e9phane for his significant contributions to L'Or\u00e9al over the past 20 years, particularly in China and recently in the United States, where he leaves a strong team that will continue to ensure our success in North America.\"<\/em><\/p>","protected":false},"excerpt":{"rendered":"

David Greenberg est nomm\u00e9 directeur g\u00e9n\u00e9ral de L’Or\u00e9al USA, pr\u00e9sident de la zone am\u00e9rique du nord, et membre du comit\u00e9 ex\u00e9cutif de l’or\u00e9al, avec prise d\u2019effet imm\u00e9diate. Il succ\u00e8de \u00e0 St\u00e9phane Rinderknech, qui a d\u00e9cid\u00e9 de poursuivre sa carri\u00e8re en dehors du groupe. Actuellement pr\u00e9sident de la division des produits professionnels en am\u00e9rique du nord, […]<\/p>\n","protected":false},"author":148,"featured_media":11581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[56],"tags":[61],"class_list":{"0":"post-11580","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-management","8":"tag-info-marche"},"acf":{"nc":"","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"","lien_url":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/11580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=11580"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/11580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/11581"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=11580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=11580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=11580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}