{"id":11759,"date":"2022-03-24T12:00:00","date_gmt":"2022-03-24T11:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=11759"},"modified":"2022-03-24T10:51:08","modified_gmt":"2022-03-24T09:51:08","slug":"blh-devoile-s-sa-nouvelle-identite-qui-reunite-les-vurs-fondamentales-et-les-aspirations-futures-de-lentreprise","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/blh-devoile-s-sa-nouvelle-identite-qui-reunite-les-vurs-fondamentales-et-les-aspirations-futures-de-lentreprise\/","title":{"rendered":"BLH unveils its new identity that brings together the company's core values and future aspirations"},"content":{"rendered":"

BLH, a family-run business and distributor of aromatic raw materials, presents its new brand identity underpinned by a reinvented logo. BLH celebrates over 38 years of history and experience as a supplier of often iconic ingredients dedicated to perfumery, flavors and aromatherapy. The new logo embodies BLH's values of corporate social responsibility and its renewed commitment to sustainability processes, with the ultimate aim of always better meeting the demanding needs of its customers and partners.<\/p>\n\n\n\n

The shades of white and green represent both the company's foundations and its two main areas of expertise. White embodies molecules, their green chemistry and renewable potential, while shades of green symbolize natural raw materials and the innovation they entail.<\/p>

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\"Through our business as a distributor and our committed team, this new identity allows us to signify the evolution of the company and underline its mission to always meet the highest standards of agility but also sustainability, ethics and traceability.\"<\/em>comments Nicolas B\u00e9cot, representative of BLH's Chairman.<\/p>\n\n\n\n

While emphasizing the growth of its natural products portfolio, BLH remains committed to meeting the highest service levels for the ingredients it distributes.<\/p>\n\n\n\n

Always transparent, BLH is committed to representing its partners by sharing its expertise and values.<\/p>\n\n\n\n

Photo: Nicolas B\u00e9cot, representing the President of BLH<\/sub><\/p>","protected":false},"excerpt":{"rendered":"

BLH, entreprise familiale et distributeur de mati\u00e8res premi\u00e8res aromatiques, pr\u00e9sente la nouvelle identit\u00e9 de sa marque port\u00e9e par un logo r\u00e9invent\u00e9. BLH c\u00e9l\u00e8bre plus de 38 ans d\u2019histoire et d’exp\u00e9rience en tant que fournisseur d\u2019ingr\u00e9dients, souvent embl\u00e9matiques, d\u00e9di\u00e9s \u00e0 la parfumerie, aux ar\u00f4mes et \u00e0 l\u2019aromath\u00e9rapie. Ce nouveau logo porte les valeurs de la responsabilit\u00e9 […]<\/p>\n","protected":false},"author":148,"featured_media":11762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[51,62],"tags":[60],"class_list":{"0":"post-11759","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ingredients","8":"category-parfums","9":"tag-info-produit"},"acf":{"nc":"virginie.gervason@resperfuma.com","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"blhsas.com","lien_url":"https:\/\/www.blhsas.com"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/11759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=11759"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/11759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/11762"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=11759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=11759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=11759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}