{"id":1181,"date":"2017-06-02T08:00:42","date_gmt":"2017-06-02T06:00:42","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=1181"},"modified":"2017-05-23T14:59:06","modified_gmt":"2017-05-23T12:59:06","slug":"texen-play-effect-youth-hydra-life-of-dior","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/texen-play-effect-youth-hydra-life-of-dior\/","title":{"rendered":"Texen plays up the youthful effect for Dior's Hydra Life"},"content":{"rendered":"

Dior wanted to give its Hydra Life skincare line a new design to appeal to a decidedly younger target. The brand entrusted the creation of the cap to Texen. The result is a pure white cap and a material that's soft to the touch, in the image of fresh, creamy skincare.
\nPacked with natural active ingredients with targeted actions, Dior's Hydra Life skincare range helps to preserve naturally more beautiful skin, while respecting its natural balance. Determined to appeal to the \"millenials\" generation, who are particularly sensitive to natural skin care, the brand has chosen to give this line a pack with a resolutely fresh, dynamic look. The cap matches a glass jar, revealing the shade of each of the skincare products: masks and creams.<\/p>\n

\u00a0<\/strong>A smooth hood<\/strong><\/p>

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In line with the brand's expectations, Texen has designed an oblong, matt-white hood with a very soft feel. It's made from mass-tinted ABS, then lacquered with a satin varnish. The embossed logo is engraved directly into the mold.
\nInside, the capsule incorporates a PP insert, perfectly compatible with the formula, with a screw thread that adjusts to the neck. At the bottom, a Triseal gasket guarantees a perfect seal.
\nTo complete the look, the hood features a flush-mounted scallop on the edge of the glass jar.<\/p>\n

\u00a0<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Dior a souhait\u00e9 offrir \u00e0 sa ligne de soins Hydra Life, un nouveau design en vue de s\u00e9duire une cible r\u00e9solument plus jeune. La marque a confi\u00e9 la r\u00e9alisation du capot \u00e0 Texen. R\u00e9sultat un capot de teinte blanche pure et une mati\u00e8re douce au toucher, \u00e0 l\u2019image des soins frais et onctueux. Gorg\u00e9s d\u2019actifs […]<\/p>\n","protected":false},"author":3,"featured_media":1182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-1181","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":null,"nc2":null,"nc3":null,"nc4":null,"nc5":null},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/1181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=1181"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/1181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/1182"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=1181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=1181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=1181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}