{"id":12237,"date":"2022-05-11T12:00:00","date_gmt":"2022-05-11T10:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=12237"},"modified":"2022-05-11T02:03:57","modified_gmt":"2022-05-11T00:03:57","slug":"launch-of-lacquer-rootness-awake-code-with-clariant","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/launch-of-lacquer-rootness-awake-code-with-clariant\/","title":{"rendered":"Launch of Rootness Awake asset co-developed with Clariant"},"content":{"rendered":"

Plant Advanced Technologies (PAT) announces the launch by Clariant of Rootness Awake, the latest active co-developed under the partnership between the two companies. The new active ingredient joins Prenylium and Rootness Energize, launched in 2020, in Clariant's Premium range.<\/p>\n\n\n\n

Rootness Awake is extracted from the roots ofIpomoea batatas<\/em> more commonly known as sweet potato. The tubers of this South American perennial of the Convolvulaceae family are well known in the food world.<\/p>

Advertising<\/div>
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PAT Plantes \u00e0 milire, a patented, eco-responsible technology, offers unique access to the root compartment. It makes it possible to produce normally inaccessible molecules of interest from the fine roots of plants grown aeroponically in greenhouses, without destroying them. The increase in yield is considerable compared with traditional open-ground production, thanks to ..:<\/p>\n\n\n\n

  • stimulating plants to produce these defense molecules (between 50 and 1,000 times more)<\/li>
  • several harvests during the season (between 3 and 6 times more)<\/li>
  • access to all the most active fine roots, which are impossible to harvest in a traditional environment (around 10 to 20 times more).<\/li><\/ul>\n\n\n\n

    The key compound in Rootness Awake is a molecule called DCQ*.<\/p>\n\n\n\n

    This very difficult-to-source active ingredient is already known for its remarkable antioxidant and anti-inflammatory properties.<\/p>\n\n\n\n

    Clariant reveals it for new anti-aging eye contour cosmetic applications:<\/p>\n\n\n\n

    • Reduces inflammation, puffiness and dark circles<\/li>
    • Reinforces skin firmness, integrity and thickness<\/li>
    • Lightening of skin pigmentation.<\/li><\/ul>\n\n\n\n

      As announced by Clariant, the extract's activity has been demonstrated in vitro<\/em>, ex vivo<\/em> and clinical trials. In tests lasting more than 28 days on women aged 18 to 35 with accentuated signs of fatigue, Rootness Awake showed a strong attenuation and smoothing of dark circles, a reduction in puffiness and a strengthening of the precision of the eye contour as early as day 7.<\/p>\n\n\n\n

      The result is clearer, more alert eyes.<\/p>\n\n\n\n

      Rootness Awake received a particularly warm welcome when it was launched by Clariant at the Supplier's Day cosmetics trade show in New York, USA, on May 3-4.<\/p>\n\n\n\n

      The product has been marketed through Clariant's international network since May 2022.<\/p>","protected":false},"excerpt":{"rendered":"

      Plant Advanced Technologies (PAT) annonce le lancement par Clariant de Rootness Awake, dernier actif co-d\u00e9velopp\u00e9 dans le cadre du partenariat entre les deux soci\u00e9t\u00e9s. Le nouvel actif rejoint Prenylium et Rootness Energize, lanc\u00e9s en 2020, dans la gamme Premium de Clariant. Rootness Awake est extrait des racines d\u2019Ipomoea batatas plus commun\u00e9ment appel\u00e9e patate douce. Les […]<\/p>\n","protected":false},"author":1,"featured_media":12238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[51],"tags":[60],"class_list":{"0":"post-12237","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ingredients","8":"tag-info-produit"},"acf":{"nc":"anais.gavoille@plantadvanced.com","nc2":"i.aprile@finextenso.fr","nc3":"","nc4":"","nc5":"","nom_url":"plantadvanced.com","lien_url":"https:\/\/www.plantadvanced.com"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/12237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=12237"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/12237\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/12238"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=12237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=12237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=12237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}