{"id":12379,"date":"2022-05-25T07:00:00","date_gmt":"2022-05-25T05:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=12379"},"modified":"2022-05-23T18:49:59","modified_gmt":"2022-05-23T16:49:59","slug":"cosmetic-valley-accompanies-and-supports-digital-innovation-in-filiere-cosmetics","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/cosmetic-valley-accompanies-and-supports-digital-innovation-in-filiere-cosmetics\/","title":{"rendered":"Cosmetic Valley supports and encourages digital innovation in the cosmetics industry"},"content":{"rendered":"

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The economic crisis affecting the global industrial sector is accelerating the technological transition of industries. The French cosmetics and perfume industry must therefore invest in innovation to maintain its position on the international market.<\/p>\n\n\n\n

Safety, performance, traceability, consumer experience, product personalization, CSR... these are just some of the challenges to which digital technology can bring new impetus: sensory experiences, consumption patterns (e-commerce, virtual reality, apic technologies...). What's more, new technologies such as data analysis and artificial intelligence are increasingly used in the industrial sector, and are applicable from the design stage right through to product launch.<\/p>

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Cosmetic Valley's priority is therefore to support companies in this direction, and to identify innovation and development projects that meet the major challenges of the perfumery and cosmetics industry, applicable to all stages of the value chain: development of ingredients, testing methods, formulation, packaging...<\/p>\n\n\n\n

The new call for expressions of interest (AMI), launched with the support of five partners - CNRS. P\u00f4le TES, NWX, Minalogic, P\u00f4le SCS - illustrates this commitment to support. It will enable the development of collaborations between public research laboratories and companies, particularly in the field of digital technology.<\/p>","protected":false},"excerpt":{"rendered":"

La crise \u00e9conomique qui touche le secteur industriel mondial, acc\u00e9l\u00e8re la transition technologique des industries. La fili\u00e8re cosm\u00e9tique-parfumerie fran\u00e7aise doit donc investir dans l\u2019innovation afin de conserver sa position sur le march\u00e9 international. S\u00e9curit\u00e9, performance, tra\u00e7abilit\u00e9, exp\u00e9rience consommateur, personnalisation des produits, RSE … autant d\u2019enjeux \u00e0 relever o\u00f9 le digital peut apporter un nouvel \u00e9lan […]<\/p>\n","protected":false},"author":140,"featured_media":12380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[56],"tags":[61],"class_list":{"0":"post-12379","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-management","8":"tag-info-marche"},"acf":{"nc":"crabbecaroline@orange.fr","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"Site internet","lien_url":"https:\/\/www.cosmetic-valley.com"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/12379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/140"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=12379"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/12379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/12380"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=12379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=12379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=12379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}