{"id":12819,"date":"2022-07-11T07:00:00","date_gmt":"2022-07-11T05:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=12819"},"modified":"2022-07-26T15:25:32","modified_gmt":"2022-07-26T13:25:32","slug":"basf-aroma-ingredients-lance-virtual-aroma-assistants-an-online-platform-for-a-unique-customer-experience","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/basf-aroma-ingredients-lance-virtual-aroma-assistants-an-online-platform-for-a-unique-customer-experience\/","title":{"rendered":"BASF Aroma Ingredients launches Virtual aroma assistants - an online platform for a unique customer experience"},"content":{"rendered":"<p>At the 2022 World Perfumery Congress in Miami, BASF Aroma Ingredients launched Virtual aroma assistants, a new digital platform designed to simplify navigation of BASF's Aroma Ingredients portfolio for customers in the flavor and fragrance industry. Virtual aroma assistants can be accessed at virtual-aroma-assistants.basf.com.<\/p>\n\n\n\n<p><br>\"\u00a0<em>Our new Virtual aroma assistants reflect our passion for meeting customer demand for sustainable products, digital solutions and simplified processes.<\/em>\u00a0\" says Steffen G\u00f6tz, Vice President Global Sales &amp; Business Management, BASF Aroma Ingredients. \"\u00a0<em>And it's an invitation to our customers to become part of our transformative and innovative activities for a sustainable future.<\/em>\" .<\/p><div class=\"indus-dans-articles indus-entity-placement\" style=\"text-align: center;display: flex;justify-content: center;\" id=\"indus-4195665477\"><div class=\"indus-adlabel\">Advertising<\/div><div id=\"indus-592832642\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/www.industries-cosmetiques.fr\/en\/ad\/24742\" rel=\"noopener nofollow\" class=\"notrack\" target=\"_blank\" aria-label=\"site-industries-cosmetiques Two men speak during a Siemens videocast. The Siemens logo and French text promote an episode on corporate revenue management in April 2026, with a button labeled &quot;Discover Episode 1&quot; at the bottom.\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200.jpg\" alt=\"site-industries-cosmetiques Two men speak during a Siemens videocast. The Siemens logo and French text promote an episode on corporate revenue management in April 2026, with a button labeled &quot;Discover Episode 1&quot; at the bottom.\"  srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200.jpg 1200w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-300x300.jpg 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-1024x1024.jpg 1024w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-150x150.jpg 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-768x768.jpg 768w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-12x12.jpg 12w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-600x600.jpg 600w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-696x696.jpg 696w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-1068x1068.jpg 1068w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" class=\"no-lazyload\" width=\"300\" height=\"300\"   \/><\/a><\/div><\/div>\n\n\n\n<p><br>Virtual aroma assistants consist of three sections that are closely linked to support customer development processes for flavor and fragrance applications. They enable intuitive product navigation and guide BASF customers through the aroma ingredients portfolio:<br><br><strong>MyProductWorld<\/strong> is an all-in-one database for navigating BASF's aromatic ingredients portfolio. It enables intuitive, customized multi-filter searches based on, among other things, field of use, odor type, application or physical properties to find the optimum solutions for many formulation challenges. The tool enables an integrated comparison between different product grades and the demand for products and samples.<\/p>\n\n\n\n<p><br><strong>RegXcellence<\/strong> allows you to explore dozens of regulatory and quality-related topics. It is designed to streamline and simplify the compliance process through instant downloading of regulatory and quality declarations and certificates. What's more, users will never miss a document update thanks to an automatic notification function. In addition, Regxcellence's exclusive representative service enables BASF customers to import BASF flavor ingredients into countries with REACH-like regulations without having to register themselves.<\/p>\n\n\n\n<p><br><strong>Durability<\/strong> The sustainability section of the Virtual Aroma Assistants provides comprehensive data and information on BASF's sustainability offerings, which are designed to meet our customers' sustainability objectives: biodegradability, renewal, reduction of greenhouse gases, etc.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Lors du Congr\u00e8s mondial de la parfumerie 2022 \u00e0 Miami, BASF Aroma Ingredients a lanc\u00e9 les Virtual aroma assistants, une nouvelle plateforme num\u00e9rique destin\u00e9e \u00e0 simplifier la navigation dans le portefeuille d&rsquo;Aroma Ingredients de BASF pour les clients de l&rsquo;industrie des ar\u00f4mes et des parfums. Les Virtual aroma assistants sont accessibles sur virtual-aroma-assistants.basf.com. \u00ab\u00a0Nos nouveaux [&hellip;]<\/p>\n","protected":false},"author":140,"featured_media":12820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[53],"tags":[60],"class_list":{"0":"post-12819","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-logiciels","8":"tag-info-produit"},"acf":{"nom_url":"Site internet","lien_url":"https:\/\/www.basf.com","nc":"juergen.loesch@basf.com","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/12819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/140"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=12819"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/12819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/12820"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=12819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=12819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=12819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}