{"id":13410,"date":"2022-10-05T12:00:00","date_gmt":"2022-10-05T10:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=13410"},"modified":"2022-09-30T14:55:07","modified_gmt":"2022-09-30T12:55:07","slug":"innovalliance-organizes-the-first-natural-day","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/innovalliance-organizes-the-first-natural-day\/","title":{"rendered":"Innov'alliance organizes the first naturalness days"},"content":{"rendered":"<p>The Innov'Alliance competitiveness cluster is organizing the first Journ\u00e9es de la Naturalit\u00e9, a business convention dedicated to professionals from the agricultural, agri-food, cosmetics, nutraceutical, fragrance and flavor industries; interacting across the entire value chain, from agricultural production to product processing. Two hundred naturalness players and experts are expected at the Palais des Papes in Avignon for the Journ\u00e9es de la Naturalit\u00e9.<\/p>\n\n\n\n<p>The first Journ\u00e9es de la Naturalit\u00e9 are organized around a number of key events, with several objectives in mind:<\/p><div class=\"indus-dans-articles indus-entity-placement\" style=\"text-align: center;display: flex;justify-content: center;\" id=\"indus-1589915088\"><div class=\"indus-adlabel\">Advertising<\/div><div id=\"indus-2558981807\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/www.industries-cosmetiques.fr\/en\/ad\/24742\" rel=\"noopener nofollow\" class=\"notrack\" target=\"_blank\" aria-label=\"site-industries-cosmetiques Two men speak during a Siemens videocast. The Siemens logo and French text promote an episode on corporate revenue management in April 2026, with a button labeled &quot;Discover Episode 1&quot; at the bottom.\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200.jpg\" alt=\"site-industries-cosmetiques Two men speak during a Siemens videocast. The Siemens logo and French text promote an episode on corporate revenue management in April 2026, with a button labeled &quot;Discover Episode 1&quot; at the bottom.\"  srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200.jpg 1200w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-300x300.jpg 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-1024x1024.jpg 1024w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-150x150.jpg 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-768x768.jpg 768w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-12x12.jpg 12w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-600x600.jpg 600w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-696x696.jpg 696w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-1068x1068.jpg 1068w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" class=\"no-lazyload\" width=\"300\" height=\"300\"   \/><\/a><\/div><\/div>\n\n\n\n<p>- Generate new business relationships and initiate partnerships between professionals, within the framework of a business convention and BtoB meetings. These targeted meetings put Naturalit\u00e9 players in touch with each other and contribute to the ecosystem's performance. Participants registered for the Journ\u00e9es de la Naturalit\u00e9 can schedule their BtoB meetings online from September 26.<\/p>\n\n\n\n<p>- Disseminate technical and scientific news with a program of conferences and round tables dedicated to naturalness, a development lever with very high economic and societal potential for companies. Topics to be addressed include consumer perceptions and expectations, foodification of well-being, sustainable sourcing and agroecology, the benefits of Agritech for developing naturalness, how to reformulate natural products, integrating biotechnologies into industrialization processes, upcycling opportunities for new ingredients and formulations, etc. The results of large-scale surveys on the consumption and promotion of naturalness will also be presented.<\/p>\n\n\n\n<p>- Share the Livre Blanc de la Naturalit\u00e9 \u00e9conomique, a reference work that lays the foundations of the concept by proposing a stabilized definition, the fruit of theoretical reflection and practical study. The Livre Blanc de la Naturalit\u00e9 \u00e9conomique provides strategic recommendations and actions for companies wishing to enter the Naturalit\u00e9 approach and create added value. It also looks at changing consumer trends and expectations in terms of CSR commitments.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le p\u00f4le de comp\u00e9titivit\u00e9 Innov\u2019Alliance organise les premi\u00e8res Journ\u00e9es de la Naturalit\u00e9, une convention d\u2019affaires d\u00e9di\u00e9e aux professionnels des fili\u00e8res de l\u2019agriculture, agroalimentaire, cosm\u00e9tique, nutraceutique, parfums et ar\u00f4mes ; en interaction sur toute la cha\u00eene de valeur, de la production agricole \u00e0 la transformation des produits. Deux-cents acteurs et experts de la Naturalit\u00e9 sont attendus [&hellip;]<\/p>\n","protected":false},"author":140,"featured_media":13411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[51,21302],"tags":[61],"class_list":{"0":"post-13410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ingredients","8":"category-rse","9":"tag-info-marche"},"acf":{"nom_url":"Site internet","lien_url":"https:\/\/www.journees-naturalite.fr\/","nc":"caroline.roccaforte@pole-innovalliance.com","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/13410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/140"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=13410"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/13410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/13411"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=13410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=13410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=13410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}