{"id":13823,"date":"2022-12-05T07:00:00","date_gmt":"2022-12-05T06:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=13823"},"modified":"2022-11-17T12:27:17","modified_gmt":"2022-11-17T11:27:17","slug":"moodscentz-a-new-era-in-oral-hygiene-domains-at-givaudan","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/moodscentz-a-new-era-in-oral-hygiene-domains-at-givaudan\/","title":{"rendered":"MoodScentz+ new era of oral care flavor development at Givaudan"},"content":{"rendered":"

Givaudan unveils an evolution of its industry-leading MoodScentz fragrance and oral care flavor design program. The new MoodScentz+ version redefines our understanding of emotional experience while introducing a new neurobiological measurement capability based on in-depth data mining.<\/p>\n\n\n\n

In a world where mental health has become a top priority, with 85 % of people believing that fragrances can have a positive impact on their mood and well-being, MoodScentz+ perfectly reflects Givaudan's ability to develop tailor-made solutions that meet consumers' changing needs. The enhanced platform is the result of a four-year partnership with world-renowned academic leaders and a legacy of over 35 years of neuroscience research.<\/p>

Advertising<\/div>
\"site-industries-cosmetiques<\/a><\/div><\/div>\n\n\n\n

MoodScentz+ now enables oral care perfumers and flavourists to create compositions that positively enhance emotions, covering a wide range of positive moods: Relaxation and unwinding, invigoration and recharging, happiness and bliss. MoodScentz+ is based on a patent-pending creative design of oral care fragrances and flavors, based on ingredient combinations with specific mood benefits, proven scientifically and by consumers.<\/p>\n\n\n\n

The groundbreaking research behind MoodScentz+ builds on the company's existing neurobiological innovation:<\/p>\n\n\n\n

Reliable algorithms for designing mood-enhancing oral care fragrances and flavors, covering a broad olfactory palette and supporting all product categories.
Real-time measurement of emotional response, thanks to the new InSituScanz brain imaging capability, available worldwide.
Scientific validation with over 7,000 people using a combined approach involving InSituScanz, verbal and non-verbal techniques.<\/p>\n\n\n\n

MoodScentz+ identifies and creates solutions to offer new emotion mapping for scent and taste. By unlocking a deeper understanding of consumer needs, the enhanced platform expands the potential for mood enhancement across all scented product categories and oral care flavors.<\/p>\n\n\n\n

This revolutionary breakthrough in MoodScentz+ demonstrates Givaudan's ongoing commitment to developing technologies for a better future, in line with the company's objective: \" Creating happier, healthier lives with love for nature<\/em> \" .<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Givaudan d\u00e9voile une \u00e9volution de son programme de conception d’ar\u00f4mes de parfumerie et de soins bucco-dentaires MoodScentz, leader du secteur. La nouvelle version MoodScentz+ red\u00e9finit notre compr\u00e9hension de l’exp\u00e9rience \u00e9motionnelle tout en introduisant une nouvelle capacit\u00e9 de mesure de la neurobiologie bas\u00e9e sur l’exploration approfondie des donn\u00e9es. Dans un monde o\u00f9 la sant\u00e9 mentale est […]<\/p>\n","protected":false},"author":140,"featured_media":13824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[62],"tags":[60],"class_list":{"0":"post-13823","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-parfums","8":"tag-info-produit"},"acf":{"nom_url":"Site internet","lien_url":"https:\/\/www.givaudan.com","nc":"perfumes@givaudan.com","nc2":"fabienne@ab3c.com","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/13823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/140"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=13823"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/13823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/13824"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=13823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=13823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=13823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}