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<\/a><\/div><\/div>\n\n\n\npayfree has already successfully implemented its grab-and-go checkout in other sectors, such as apparel and merchandise for the German soccer club Eintracht Frankfurt. Beauty products, however, are more difficult to tag than apparel: liquids and metal surfaces such as foil packaging usually inhibit signal transfer during RFID communication. Specializing in the development and manufacture of smart labels, Avery Dennison has met these challenges with beauty-specific RFID labels. They offer a metal tag at a price point that makes high volume labeling possible. The technology used in L'Or\u00e9al's ephemeral boutique could pave the way for self-checkout, not only in the beauty sector, but also for food and consumer products.<\/p>\n\n\n\n
\"\u00a0 The beauty industry is undergoing radical changes. An increasing number of consumers are finding and purchasing products online or on social media and easily switching between brands. By combining our advances in RFID technology with payfree's expertise in RFID-based self-service checkouts, we can offer brands a unique solution to satisfy their customers and build loyalty<\/em> \", says Uwe Hennig, market development manager for Apparel, Beauty & Food, Intelligent Labels EMEA, Australia and India at Avery Dennison.<\/p>\n\n\n\n\"\u00a0This pop-up store is all about the immersive brand experience. Our goal is to excite our customers while offering them a number of beauty and shopping services. We want to provide our customers with a rich and memorable shopping experience. payfree is the perfect partner to achieve this. Their checkout solution requires little space and fits perfectly into our store concept <\/em>\", says Jonas Lischewski, brand manager of L'Or\u00e9al Luxe.<\/p>\n\n\n\nThe self-service checkout is designed to create a seamless shopping experience that meets the demands of high-end retail. To live up to the high customer experience and service levels in-store, the shopping experience is enhanced by a new and innovative approach to checkout, including automatic item scanning and contactless payment. By reducing manual interactions during the checkout process, payfree has designed a fast and convenient shopping experience. Customers simply wave their bag of beauty products in front of a U-shaped scanning unit at the checkout. The payfree Bag Fast Track system automatically identifies the items in the bag as an RFID tag is attached to each item. Customers can then pay contactlessly by card or e-wallet.<\/p>","protected":false},"excerpt":{"rendered":"
L’Or\u00e9al opte pour la technologie grab-and-go de payfree comme solution compl\u00e8te de caisse autonome dans sa boutique pop-up \u00e0 D\u00fcsseldorf, en Allemagne. Les \u00e9tiquettes RFID \u00e0 usage unique d’Avery Dennison r\u00e9pondent aux exigences sp\u00e9cifiques de l’industrie de la beaut\u00e9 et de ses produits. Les clients sont enthousiasm\u00e9s par cette exp\u00e9rience d’achat innovante. payfree fournit sa […]<\/p>\n","protected":false},"author":140,"featured_media":13921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[54],"tags":[60],"class_list":{"0":"post-13920","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-instrumentation","8":"tag-info-produit"},"acf":{"nom_url":"Site internet","lien_url":"https:\/\/www.payfree.io","nc":"fabienne@ab3c.com","nc2":"payfree@bcc-ffm.de","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/13920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/140"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=13920"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/13920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/13921"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=13920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=13920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=13920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}