{"id":15475,"date":"2023-05-31T07:00:00","date_gmt":"2023-05-31T05:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=15475"},"modified":"2023-05-25T17:06:28","modified_gmt":"2023-05-25T15:06:28","slug":"beautymix-an-example-of-collaboration-between-disruptive-startups-and-big-groups","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/beautymix-an-example-of-collaboration-between-disruptive-startups-and-big-groups\/","title":{"rendered":"BeautyMix, an example of collaboration between disruptive startups and major groups"},"content":{"rendered":"

BeautyMix<\/strong> offers a solution<\/strong> disruptive in the beauty sector by enabling consumers to make their own cosmetics thanks to a robot and a mobile app. To be launched in 2019,<\/strong> BeautyMix<\/strong> is booming, and has been able to count on the support of major cosmetics groups. Indeed, although the innovation proposed by<\/strong> BeautyMix<\/strong> may seem to be in direct competition with major cosmetics brands, the start-up has been accelerated by major players such as L'Or\u00e9al, Sephora and Coty. This collaboration benefits<\/strong> the start-up and<\/strong> major groups<\/strong> underlines the importance of cooperation between<\/strong> actors<\/strong> to encourage innovation and sustainability in the beauty sector. A look at a little-known entrepreneurial approach.<\/strong><\/p>\n\n\n\n

The beauty sector is constantly evolving, driven by technological innovations and new consumer trends. Numerous start-ups are emerging to provide innovative and disruptive solutions, challenging the hegemony of the major cosmetics brands. The example of BeautyMix illustrates this duality between start-ups and major groups, and invites us to explore their relationship in the cosmetics sector.<\/p>

Advertising<\/div>
\"site-industries-cosmetiques<\/a><\/div><\/div>\n\n\n\n

Collaboration with major cosmetics groups<\/strong><\/h2>\n\n\n\n

The collaboration between major groups such as L'Or\u00e9al, Sephora and Coty and young start-ups such as BeautyMix may appear to be in competition, but in fact reveals a mutually beneficial symbiosis:<\/p>\n\n\n\n

    \n
  • On the one hand, major cosmetics groups can leverage the innovation and agility of start-ups to anticipate trends and rapidly adapt to changing consumer expectations. By supporting start-ups like BeautyMix, major brands strengthen their market position and assert themselves as responsible, innovative players.<\/li>\n<\/ul>\n\n\n\n

    \"\u00a0Let's take an example<\/em>\u00a0Make your own<\/em> This is a real cost-saving measure. What's more, the major cosmetics groups need to take this trend into account and rethink their strategies to offer more affordable, cost-transparent products. The expertise of<\/em> BeautyMix<\/em> on these subjects is at the heart of its success, and collaboration with start-ups like<\/em> we<\/em> enables us to get closer to consumer expectations and adapt to a fast-changing market, where value for money and transparency are increasingly prized<\/em>\u00a0\"explains Nelly Pitt - founder of BeautyMix.<\/p>\n\n\n\n

      \n
    • On the other hand, start-ups benefit from the financial support, expertise and networks of major groups to accelerate their development and access new markets. Collaboration with major players in the sector also gives start-ups a certain credibility with consumers and investors.<\/li>\n<\/ul>\n\n\n\n

      \"<\/em>\u00a0The relationship between start-ups and major groups in the cosmetics industry may seem ambivalent, but it's not.<\/em> demonstrates<\/em> a complex and mutually beneficial dynamic. By collaborating with start-ups, major brands can remain competitive and renew themselves, while start-ups benefit from the resources and expertise of established players to accelerate their growth. The case of<\/em> BeautyMix<\/em> illustrates this duality, and underlines the importance of cooperation between different players to encourage innovation and sustainability in the beauty sector. That's what we've taken away from the acceleration experience, which we hope will have a follow-up.<\/em>\u00a0!<\/em>\u00a0\"<\/em>\u00a0explains Nelly Pitt.<\/p>","protected":false},"excerpt":{"rendered":"

      BeautyMix propose une solution disruptive dans le secteur de la beaut\u00e9 en permettant aux consommateurs de fabriquer eux-m\u00eames leurs cosm\u00e9tiques gr\u00e2ce \u00e0 un robot et une appli mobile. Lanc\u00e9e en 2019, BeautyMix est en plein expansion et a pu compter sur le soutien de grands groupes cosm\u00e9tiques. En effet, bien que l’innovation propos\u00e9e par BeautyMix […]<\/p>\n","protected":false},"author":140,"featured_media":15476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[56],"tags":[61],"class_list":{"0":"post-15475","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-management","8":"tag-info-marche"},"acf":{"nom_url":"Site internet","lien_url":"https:\/\/www.beautymix.fr\/","nc":"a.noiret@etycom.fr","nc2":"fabienne@ab3c.com","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/15475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/140"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=15475"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/15475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/15476"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=15475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=15475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=15475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}