{"id":1571,"date":"2018-01-08T08:00:24","date_gmt":"2018-01-08T06:00:24","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=1571"},"modified":"2018-01-03T17:57:33","modified_gmt":"2018-01-03T15:57:33","slug":"phoceenne-de-cosmetique-acquiert-aujourdhui-marque-lovea","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/phoceenne-de-cosmetique-acquiert-aujourdhui-marque-lovea\/","title":{"rendered":"La Phoc\u00e9enne de Cosm\u00e9tique acquires the Lov\u00e9a brand"},"content":{"rendered":"
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Buoyed by strong growth (+47% in sales from 2015 to 2016), La Phoc\u00e9enne de Cosm\u00e9tique, best known for its Petit Olivier brand, is now acquiring the Lov\u00e9a brand.
\nThis acquisition will strengthen La Phoc\u00e9enne de Cosm\u00e9tique's position in an extremely competitive market, dominated by a handful of giants. The new entity benefits from the pooling of know-how, research and development, and production methods. Thanks to this alliance, La Phoc\u00e9enne de Cosm\u00e9tique is extending its skincare range to include suncare products.
\nThe acquisition of the Lov\u00e9a brand by La Phoc\u00e9enne de Cosm\u00e9tique brings together two French areas of expertise. Producing in France means optimal quality control throughout the entire production chain.
\nFinally, this operation will safeguard 80 jobs, 40 in Revel (Haute-Garonne) and 40 in Millery (Rh\u00f4ne).<\/p>\n<\/div>\n<\/div>\n

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La Phoc\u00e9enne de Cosm\u00e9tique in figures<\/p>

Advertising<\/div>
\"site-industries-cosmetiques<\/a><\/div><\/div>\n

- Sales: \u20ac22,000,000
\n- Present in 64 countries
\n- 75 employees
\n- Growth from 2015 to 2016: +47% in sales
\n- 1st independent small business supplying cosmetics to mass retailers
\n- No. 1 French SME in value market share for solid soaps<\/p>\n<\/div>\n<\/div>\n

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The Lov\u00e9a brand in figures<\/p>\n

- Sales: \u20ac11,500,000
\n- Present in 38 countries
\n- 40 employees at Revel, 40 employees at Millery
\n- No. 3 player in the supermarket suncare market.<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Port\u00e9e par une croissance forte (+47% de chiffre d\u2019affaires de 2015 \u00e0 2016), La Phoc\u00e9enne de Cosm\u00e9tique, plus connue pour sa marque le Petit Olivier, acquiert aujourd\u2019hui la marque Lov\u00e9a. Cette acquisition va permettre de renforcer la position de la Phoc\u00e9enne de Cosm\u00e9tique sur un march\u00e9 extr\u00eamement concurrentiel, domin\u00e9 par quelques g\u00e9ants. Le nouvel ensemble […]<\/p>\n","protected":false},"author":3,"featured_media":1572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[1],"tags":[61],"class_list":{"0":"post-1571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actu","8":"tag-info-marche"},"acf":{"nc":null,"nc2":null,"nc3":null,"nc4":null,"nc5":null},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/1571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=1571"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/1571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/1572"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=1571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=1571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=1571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}