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<\/a><\/div><\/div>\n\n\n\nAmong the participants, some will also be invited to take part in complementary tests to identify biomarkers (unique biological signatures) enabling early detection or prevention of skin diseases, before they take hold. L'Or\u00e9al will draw on the lessons learned from this field survey to develop precise, innovative beauty offers that meet the skin and hair health objectives and needs of all consumers.<\/p>\n\n\n\n
\"We're very excited about this venture with Verily, the world leader in precision health technologies. This is the first time a study of this scale has been launched by a cosmetics group for the beauty industry. Our work will go beyond the skin, as part of our research into longevity,<\/em> said Barbara Lavernos, Executive Vice President, Research, Innovation and Technology, L'Or\u00e9al. This study could go so far as to unravel the mysteries of skin and hair health on an individual scale. In the future, it could serve as the basis for the development of precision beauty innovations with a level of personalization never before achieved.\"<\/em><\/p>\n\n\n\n\"This program combines L'Or\u00e9al's scientific knowledge with Verily's expertise in technology and clinical science,<\/em> said Stephen Gillett, CEO of Verily. Thanks to this multifaceted partnership, we aim to bring significant innovation by analyzing this data for better precision health for skin and hair.\"<\/em><\/p>\n\n\n\nL'Or\u00e9al has over a century's experience in research and development. What's more, its strong commitment to open innovation with its partners means it can more rapidly acquire knowledge that promotes the health of consumers' skin and hair. The Group has also extended its expertise in advanced research and innovation to precision beauty for everyone, drawing on synthetic biology, green science and Beauty Tech. The aim is to develop more personalized products and services, responding to the varied profiles, needs and aspirations of consumers worldwide.<\/p>\n\n\n\n
\"Skin health cohorts play a crucial role in elucidating the complex link between the wide range of biomarkers and their effects on skin health, <\/em>said Guive Balooch, worldwide managing director in charge of augmented beauty and open innovation at L'Or\u00e9al. Regular follow-up of the women taking part in the study will enable us to observe changes, identify risk factors and develop personalized recommendations to improve skin well-being and health. This broader understanding contributes to the development of more precise and inclusive skin care approaches for everyone's needs.\"<\/em><\/p>\n\n\n\nIn 2022, L'Or\u00e9al and Verily announced a multi-year strategic partnership and scientific collaboration to advance precision healthcare. As part of this work, this year L'Or\u00e9al also presented Hapta, an automated make-up applicator for people with reduced arm or hand mobility, powered by Verily technology.<\/p>\n\n\n\n
The \"My Skin & Hair Journey\" field survey for skin and hair health is currently open to participants in the USA, and is due to be rolled out internationally.\u00a0<\/p>\n\n\n\n
Photo: \u00a9My Skin & Hair Journey
https:\/\/www.projectbaseline.com\/studies\/skin-hair-journey<\/sub><\/p>","protected":false},"excerpt":{"rendered":"L\u2019Or\u00e9al et Verily, filiale d\u2019Alphabet sp\u00e9cialis\u00e9e dans la sant\u00e9 de pr\u00e9cision, annoncent le lancement de \u00ab My Skin & Hair Journey \u00bb, une \u00e9tude pluriannuelle qui permettra aux chercheurs de mieux comprendre les facteurs biologiques, cliniques et environnementaux contribuant, au fil du temps, \u00e0 la sant\u00e9 de la peau et des cheveux. L\u2019\u00e9tude \u00ab My […]<\/p>\n","protected":false},"author":148,"featured_media":16188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[53],"tags":[60],"class_list":{"0":"post-16186","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-logiciels","8":"tag-info-produit"},"acf":{"nc":"corporatemediarelations@loreal-group.com","nc2":"noelle.camilleri@loreal.com","nc3":"brune.diricq@loreal.com","nc4":"hristine.burke@loreal.com","nc5":"","nom_url":"Site internet","lien_url":"https:\/\/www.loreal.com\/"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/16186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=16186"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/16186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/16188"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=16186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=16186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=16186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}