{"id":16343,"date":"2023-07-24T07:00:00","date_gmt":"2023-07-24T05:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=16343"},"modified":"2023-07-23T23:04:45","modified_gmt":"2023-07-23T21:04:45","slug":"coverpla-conforte-s-sa-presence-sur-le-marche-italien-aupres-de-la-maison-reynaldi","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/coverpla-conforte-s-sa-presence-sur-le-marche-italien-aupres-de-la-maison-reynaldi\/","title":{"rendered":"Coverpla strengthens its presence in the Italian market with Reynaldi"},"content":{"rendered":"

Coverpla and its Italian division are involved in developing new fragrances for the Reynaldi house.<\/strong><\/p>\n\n\n\n

Founded by Dr. Reynaldi over 40 years ago, the Turin-based company has gradually established itself as a leader in its country for its cosmetics, orchestrating their complete development right through to formulation. Today, the company stands out for its commitment to nature and civil society.<\/p>

Advertising<\/div>
\"site-industries-cosmetiques<\/a><\/div><\/div>\n\n\n\n

A year ago, she decided to add Bois Tonic, Rose Taif, Blossom and Tiar\u00e9 to her fragrance collection, making it \"modern and elegant\". <\/p>\n\n\n\n

Coverpla, partner to a customizable offer<\/strong><\/p>\n\n\n\n

The brand's brief was to modernize its lines of colognes and eaux de parfum in line with market trends. The idea was not only to create a sensory product, but also to offer the consumer a beautiful object to display in a bathroom, to give as a gift or to treat oneself. \"We wanted a particularly elegant product whose pure, defined lines could appeal to both the Italian and foreign markets.\"<\/p>\n\n\n\n

More than a standard offer, a service<\/strong><\/p>\n\n\n\n

For these four fragrances, the brand chose the 200 ml Elsa and 50 ml Laura bottles, both with matte black Vintage caps and silver-tinted pumps and pump covers. Coverpla advised on aesthetics and practiced its art of personalizing a product through mix & match of its component parts. For this development, the Vintage hood forms a common thread between the various references. Adding to the elegance is a deliberately uncluttered label.<\/p>","protected":false},"excerpt":{"rendered":"

Coverpla et sa division italienne participent au d\u00e9veloppement de nouvelles fragrances de la maison Reynaldi. Cr\u00e9\u00e9e par le docteur Reynaldi voil\u00e0 plus de 40 ans, la maison turinoise s\u2019est peu \u00e0 peu impos\u00e9e en leader dans son pays pour ses produits cosm\u00e9tiques dont elle orchestre le d\u00e9veloppement complet jusqu\u2019\u00e0 la formulation. Aujourd\u2019hui l\u2019entreprise se distingue […]<\/p>\n","protected":false},"author":148,"featured_media":16344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-16343","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":"sylvie@rougecom.fr","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"Site internet","lien_url":"https:\/\/www.coverpla.fr\/"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/16343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=16343"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/16343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/16344"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=16343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=16343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=16343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}