{"id":17705,"date":"2023-12-12T07:00:00","date_gmt":"2023-12-12T06:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=17705"},"modified":"2023-12-12T00:36:15","modified_gmt":"2023-12-11T23:36:15","slug":"shiseido-invests-in-innovative-companies","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/shiseido-invests-in-innovative-companies\/","title":{"rendered":"Shiseido invests in innovative companies"},"content":{"rendered":"<p><strong>Shiseido has set up a venture capital fund to make early-stage investments in innovative companies in the beauty and well-being sector.<\/strong><\/p>\n\n\n\n<p>The Japanese Shiseido Group has announced the launch of Shiseido Long Term Investments for the Future (Lift) Ventures, a newly created limited liability company dedicated to investing in innovative start-up companies in the beauty and wellness sector.&nbsp;<\/p><div class=\"indus-dans-articles indus-entity-placement\" style=\"text-align: center;display: flex;justify-content: center;\" id=\"indus-3878561527\"><div class=\"indus-adlabel\">Advertising<\/div><div id=\"indus-1828943942\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/www.industries-cosmetiques.fr\/en\/ad\/24742\" rel=\"noopener nofollow\" class=\"notrack\" target=\"_blank\" aria-label=\"site-industries-cosmetiques Two men speak during a Siemens videocast. The Siemens logo and French text promote an episode on corporate revenue management in April 2026, with a button labeled &quot;Discover Episode 1&quot; at the bottom.\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200.jpg\" alt=\"site-industries-cosmetiques Two men speak during a Siemens videocast. The Siemens logo and French text promote an episode on corporate revenue management in April 2026, with a button labeled &quot;Discover Episode 1&quot; at the bottom.\"  srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200.jpg 1200w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-300x300.jpg 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-1024x1024.jpg 1024w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-150x150.jpg 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-768x768.jpg 768w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-12x12.jpg 12w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-600x600.jpg 600w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-696x696.jpg 696w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-1068x1068.jpg 1068w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" class=\"no-lazyload\" width=\"300\" height=\"300\"   \/><\/a><\/div><\/div>\n\n\n\n<p>The focus will be on new technologies, innovative platforms, high-growth brands and new business models. The fund will focus primarily on innovation in the Western hemisphere, while maintaining a global vision.<\/p>\n\n\n\n<p>At the same time, the company also announced the fund's first investments in Phyla, a US company investing in bacteriophage technology, and Patricks, an Australian brand of men's skincare products.<\/p>\n\n\n\n<p><em>\"Since Shiseido was founded in 1872, innovation has been a fundamental pillar of our company and an essential element of our future. <\/em>\"said Masahiko Uotani, President and CEO of Shiseido. For the CEO, the creation of Lift Ventures represents a new opportunity to forge partnerships with companies focused on creating pioneering beauty and wellness solutions, and opens up a whole new world of possibilities for Shiseido.<\/p>\n\n\n\n<p><em>\"Supporting, mentoring and empowering new businesses are important elements of our future roadmap. We're excited to share our perspective, exercise our vast experience, forge strategic partnerships and help like-minded entrepreneurs develop and achieve long-term growth. With this in mind, we're delighted to be partnering with Phyla and Patricks, two companies committed to driving innovation and disrupting their respective categories.\"<\/em>says Ron Gee, President and CEO of Shiseido Americas.<\/p>\n\n\n\n<p>Lift Ventures will be headed by Ron Gee and based in New York.<\/p>\n\n\n\n<p><sub>Photo taken from https:\/\/corp.shiseido.com.<\/sub><\/p>","protected":false},"excerpt":{"rendered":"<p>Shiseido se dote d&rsquo;un fonds de capital-risque destin\u00e9 \u00e0 investir en early-stage dans des entreprises innovantes \u00e9voluant dans le domaine de la beaut\u00e9 et du bien-\u00eatre. Le groupe japonais Shiseido a annonc\u00e9 le lancement de Shiseido Long Term Investments for the Future (Lift) Ventures, une soci\u00e9t\u00e9 \u00e0 responsabilit\u00e9 limit\u00e9e nouvellement cr\u00e9\u00e9e&nbsp; destin\u00e9e \u00e0 investir dans [&hellip;]<\/p>\n","protected":false},"author":148,"featured_media":17707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[56],"tags":[61],"class_list":{"0":"post-17705","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-management","8":"tag-info-marche"},"acf":{"nc":"","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"Site internet","lien_url":"https:\/\/corp.shiseido.com\/en\/"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/17705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=17705"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/17705\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/17707"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=17705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=17705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=17705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}