{"id":18117,"date":"2024-01-29T12:00:00","date_gmt":"2024-01-29T11:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=18117"},"modified":"2024-01-29T09:57:14","modified_gmt":"2024-01-29T08:57:14","slug":"loreal-acquires-gjosa-to-save-water","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/loreal-acquires-gjosa-to-save-water\/","title":{"rendered":"L'Or\u00e9al acquires Gjosa to save water"},"content":{"rendered":"

L'Or\u00e9al has announced the signature of an agreement to acquire the entire share capital of Gjosa, a Swiss company pioneering the development of water micronization technology. <\/p>\n\n\n\n

Deployed in over 10,000 professional hair salons in Europe and the Middle East, the patented water micronization technology of Gjosa's L'Or\u00e9al Professionnel Water Saver showerhead enables hair salons to save up to 69 % of water per tub*, while preserving the washing experience and pleasure for the customer. Some 200,000 salons are expected to be equipped by the end of the year.<\/p>

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In 2021, L'Or\u00e9al had already made an initial minority investment in the company via its Bold (Business Opportunities for L'Or\u00e9al Development) venture capital fund. This acquisition reinforces the group's commitments under its L'Or\u00e9al for the Future program. The stated aim is to innovate and extend the multiple beauty applications of Gjosa technology, while protecting the precious and coveted resource of water.<\/p>\n\n\n\n

\"The acquisition of Gjosa strengthens our ability to introduce sustainability directly into our products and services, seamlessly integrating water-saving technology into new formulations and Beauty Tech innovations, <\/em>said Nicolas Hieronimus, CEO of L'Or\u00e9al Groupe. Together, we can rapidly develop sustainable beauty solutions that perform better and consume fewer resources, and introduce them into the wider beauty ecosystem.\"<\/em><\/p>\n\n\n\n

* Reduced water flow compared to average salon flow<\/sub><\/p>","protected":false},"excerpt":{"rendered":"

L\u2019Or\u00e9al a annonc\u00e9 la signature d\u2019un accord pour l\u2019acquisition de la totalit\u00e9 du capital de Gjosa, soci\u00e9t\u00e9 suisse pionni\u00e8re dans le d\u00e9veloppement de la technologie de micronisation de l\u2019eau.  D\u00e9ploy\u00e9e dans plus de 10 000 salons de coiffure professionnels en Europe et au Moyen-Orient, la technologie brevet\u00e9e de micronisation de l’eau du pommeau de douche  […]<\/p>\n","protected":false},"author":148,"featured_media":18118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[21302],"tags":[60],"class_list":{"0":"post-18117","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-rse","8":"tag-info-produit"},"acf":{"nc":"","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"Site internet","lien_url":"https:\/\/www.loreal.com\/"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/18117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=18117"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/18117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/18118"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=18117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=18117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=18117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}