{"id":18269,"date":"2024-02-14T12:17:58","date_gmt":"2024-02-14T11:17:58","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=18269"},"modified":"2024-02-14T12:17:59","modified_gmt":"2024-02-14T11:17:59","slug":"loreal-signs-worldwide-licensing-agreement-with-miu-miu","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/loreal-signs-worldwide-licensing-agreement-with-miu-miu\/","title":{"rendered":"L'Or\u00e9al signs worldwide licensing agreement with Miu Miu"},"content":{"rendered":"

Miu Miu joins the L'Or\u00e9al Luxe division. L'Or\u00e9al Groupe and Prada S.p.A have announced the signing of a long-term, worldwide licensing agreement for the creation, development and distribution of Miu Miu brand luxury beauty products. <\/p>\n\n\n\n

Part of the Milan-based Prada group, with which the L'Or\u00e9al group already collaborates, the brand launched in 1993 by Miuccia Prada stands out for its bold risk-taking and its instinct for cultural evolutions and contemporary fashion trends. <\/p>

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Cyril Chapuy, President of L'Or\u00e9al Luxe, comments: \"In recent years, we have successfully established a solid partnership with the Prada teams. Today, we are delighted to welcome Miu Miu to develop the exceptional potential of the brand's beauty facet. With its singular positioning, driven by its boundless and experimental creative essence, Miu Miu will perfectly complement L'Or\u00e9al Luxe's portfolio of iconic brands, reinforcing its position as the world's leading fragrance company.\"<\/em><\/p>\n\n\n\n

\"We are delighted to announce this partnership with a leading beauty player such as L'Or\u00e9al. This new chapter will support the brand's growth and help unleash Miu Miu's full potential in this universe.\"<\/em>says Miu Miu CEO Benedetta Petruzzo.<\/p>\n\n\n\n

The agreement will come into force following regulatory approvals.<\/p>","protected":false},"excerpt":{"rendered":"

Miu Miu rejoint la division L’Or\u00e9al Luxe. L’Or\u00e9al Groupe et Prada S.p.A ont annonc\u00e9 la signature d’un contrat de licence long terme et mondiale pour la cr\u00e9ation, le d\u00e9veloppement et la distribution des produits de beaut\u00e9 de luxe de la marque Miu Miu.  Appartenant au groupe milanais Prada avec lequel le groupe L\u2019Or\u00e9al collabore d\u00e9j\u00e0, […]<\/p>\n","protected":false},"author":148,"featured_media":18270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[62],"tags":[61],"class_list":{"0":"post-18269","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-parfums","8":"tag-info-marche"},"acf":{"nc":"","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"Site internet","lien_url":"https:\/\/www.loreal.com\/"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/18269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=18269"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/18269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/18270"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=18269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=18269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=18269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}