{"id":18383,"date":"2024-02-26T12:00:00","date_gmt":"2024-02-26T11:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=18383"},"modified":"2024-02-26T11:01:19","modified_gmt":"2024-02-26T10:01:19","slug":"linear-data-and-lia-brand-development-for-automated-tasks","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/linear-data-and-lia-brand-development-for-automated-tasks\/","title":{"rendered":"Linear data and brand development: AI for automated tasks"},"content":{"rendered":"

Brands need to be extra vigilant when it comes to positioning their products in-store and managing their inventories. This is a rather tedious task in the field, requiring a visit to each sales outlet and an inventory of individual items and their layout on the shelves. <\/p>\n\n\n\n

EasyPicky, a Montpellier-based start-up specializing in offline video recognition, offers a solution based on artificial intelligence that optimizes the time spent in the field by collecting and analyzing all the data collected.<\/p>

Advertising<\/div>
\"site-industries-cosmetiques<\/a><\/div><\/div>\n\n\n\n

The idea is to automate the detection of products on shelves and improve the monitoring of sales initiatives.<\/p>\n\n\n\n

The startup explains on its website that to carry out a store survey with EasyPicky, all you have to do is activate the video mode on a smartphone or tablet and walk the store aisles. Its solution then collects all the data and instantly transforms it into Key Performance Indicators (KPIs), without the need for a network.<\/p>\n\n\n\n

Operating 100 % offline, EasyPicky can be integrated directly into a CRM or other in-house tools.<\/p>\n\n\n\n

Photo from https:\/\/easypicky.com<\/sub><\/p>","protected":false},"excerpt":{"rendered":"

Les marques doivent redoubler de vigilance sur le positionnement de leurs produits en magasin ainsi que sur la gestion de leurs stocks. Ce travail, plut\u00f4t fastidieux sur le terrain, n\u00e9cessite de se rendre dans chaque point de vente et de recenser les articles unitairement ainsi que leurs dispositions dans les rayons.  EasyPicky, startup montpelli\u00e9raine sp\u00e9cialis\u00e9e […]<\/p>\n","protected":false},"author":148,"featured_media":18384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-18383","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":"lauren@kalamari.agency","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"Site internet","lien_url":"https:\/\/easypicky.com\/"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/18383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=18383"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/18383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/18384"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=18383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=18383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=18383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}