{"id":1877,"date":"2018-03-23T08:00:32","date_gmt":"2018-03-23T06:00:32","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=1877"},"modified":"2018-03-20T15:50:53","modified_gmt":"2018-03-20T13:50:53","slug":"loreal-acquiert-modiface-poursuit-avancee-beauty-tech","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/loreal-acquiert-modiface-poursuit-avancee-beauty-tech\/","title":{"rendered":"L'Or\u00e9al acquires ModiFace and continues its advance in beauty tech"},"content":{"rendered":"
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L'Or\u00e9al announces the acquisition of 100% from ModiFace, a world-renowned Canadian company and leader in the fields of augmented reality and artificial intelligence applied to beauty. This acquisition is part of the L'Or\u00e9al group's digital acceleration strategy, one of the objectives of which is to equip its 34 international brands with the most innovative technologies in terms of services and the beauty experience.
\nFounded by Parham Aarabi in Toronto in 2007, ModiFace has developed cutting-edge 3D virtual trial technologies for make-up, coloring and skin diagnosis, using proprietary know-how in face tracking and color rendering. Today, these applications are used by most of the major players in the beauty industry. ModiFace employs nearly 70 engineers, researchers and scientists, who have published over 200 scientific articles and filed some 30 patents.<\/p>\n

Lubomira Rochet , Chief Digital Officer of L'Or\u00e9al, said: \"We are delighted to welcome ModiFace to the L'Or\u00e9al group. ModiFace will be at the heart of our digital R&D. With its unrivalled teams and technologies, and its successive breakthroughs in beauty tech, ModiFace will contribute to reinventing the beauty experience around innovative services to help our consumers discover, try and choose products and brands. Our ambition for L'Or\u00e9al and ModiFace is to pioneer this transformation of the beauty industry by offering our customers new services and experiences.\"<\/p>

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Parham Aarabi , Founder and CEO of ModiFace, said: \"L'Or\u00e9al's acquisition of ModiFace is a tremendous opportunity to innovate in augmented reality and artificial intelligence to new levels, which will impact the beauty industry for years to come. I'm very happy to join the L'Or\u00e9al family, and to build together a future based on augmented reality and artificial intelligence.<\/p>\n

ModiFace will be part of L'Or\u00e9al's Digital Services Factory, a network dedicated to the design and development of new digital services for the Group's brands. ModiFace will work in close collaboration with the Group's Advanced Research department, benefiting from an unrivalled, century-old knowledge of the beauty business. ModiFace will remain in Toronto, close to the University, with which the company is involved in numerous research partnerships.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

L\u2019Or\u00e9al annonce l\u2019acquisition de 100% de ModiFace, soci\u00e9t\u00e9 Canadienne de renomm\u00e9e mondiale leader dans les domaines de la r\u00e9alit\u00e9 augment\u00e9e et intelligence artificielle appliqu\u00e9es \u00e0 la beaut\u00e9. Cette acquisition s\u2019inscrit dans la strat\u00e9gie d\u2019acc\u00e9l\u00e9ration digitale du groupe L\u2019Or\u00e9al, dont l\u2019un des objectifs est de doter ses 34 marques internationales des technologies les plus innovantes en […]<\/p>\n","protected":false},"author":3,"featured_media":1878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[53],"tags":[61],"class_list":{"0":"post-1877","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-logiciels","8":"tag-info-marche"},"acf":{"nc":null,"nc2":null,"nc3":null,"nc4":null,"nc5":null},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/1877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=1877"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/1877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/1878"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=1877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=1877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=1877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}