{"id":1912,"date":"2018-04-06T08:00:39","date_gmt":"2018-04-06T06:00:39","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=1912"},"modified":"2018-04-10T16:56:36","modified_gmt":"2018-04-10T14:56:36","slug":"seram-presents-its-range-of-connected-gifts","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/seram-presents-its-range-of-connected-gifts\/","title":{"rendered":"Seram presents Aura, a range of connected gifts"},"content":{"rendered":"

Seram continues its development of connected products with the launch of Aura, a range of high-end gifts featuring NFC technology. The range includes kits, pouches, bracelets, key-rings and bottle wraps, available from the catalog or made-to-measure, with no minimum order quantity.
\nBy integrating a digital identity with products, this innovative and intuitive concept gives brands the opportunity to establish a one-to-one B2C & C2C dialogue, with immediate impact, whatever the purpose:<\/p>\n

- Authentication
\n- Traceability
\n- Information and advice
\n- Online shopping
\n- Sales outlet locations
\n- Video, streaming and augmented reality
\n- Access to chatbots, social networks and community animation<\/p>

Advertising<\/div>
\"site-industries-cosmetiques<\/a><\/div><\/div>\n

*Near Field Communication: is a simple, intuitive technology that enables all kinds of information about a product to be obtained from a smartphone.<\/p>\n

As a reminder, the brand launched SMARTLACE<\/strong>last autumn, a lace decoration combined with patented visual recognition technology. An innovation made possible by image recognition expert Mypack. Available in 200 versions, SMARTLACE delivers a personalized message based on the variation of slight decorative details. Each product thus becomes a unique object, enabling brands to send ultra-personalized messages to their consumers as part of one-to-one communication, or for consumers to add and exchange their own content.<\/p>","protected":false},"excerpt":{"rendered":"

Seram poursuit ses d\u00e9veloppements de produits connect\u00e9s et lance Aura, une gamme de gifts haut de gamme, associ\u00e9s \u00e0 la technologie NFC. Elle se compose de trousses, pochettes, bracelets, porte-cl\u00e9s, et habillages de bouteille, sur catalogue ou sur mesure, sans quantit\u00e9 minimum. En int\u00e9grant une identit\u00e9 num\u00e9rique aux produits, ce concept innovant et intuitif donne […]<\/p>\n","protected":false},"author":3,"featured_media":1914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-1912","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":null,"nc2":null,"nc3":null,"nc4":null,"nc5":null},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/1912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=1912"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/1912\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/1914"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=1912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=1912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=1912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}