{"id":19676,"date":"2024-06-20T07:03:26","date_gmt":"2024-06-20T05:03:26","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=19676"},"modified":"2024-06-20T07:03:26","modified_gmt":"2024-06-20T05:03:26","slug":"bormioli-luigi-collaborates-with-scent-of-africa","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/bormioli-luigi-collaborates-with-scent-of-africa\/","title":{"rendered":"Bormioli Luigi collaborates with Scent of Africa"},"content":{"rendered":"

Scent of Africa is an African perfume house of Ghanaian origin. The brand showcases its continent through its Eternal Legends collection. Signed by great perfumers such as Nathalie Cetto, Olivier Pescheux and Delphine Lebeau, this collection brings out the olfactory terroirs of Africa through assertive feminine and masculine accents.\u00a0<\/p>\n\n\n\n

\"Through Scent of Africa, I wanted to honor Africa and its peoples, the generosity of a continent and the strong sense of belonging of its inhabitants.\"<\/em>explains Tanal Ghandour, the brand's founder. Ginger from Nigeria, incense from Somalia, geranium and jasmine from Egypt, buchu leaf from South Africa... give birth to heady fragrances, dear to African culture.\u00a0<\/p>

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The collection revolves around male-female duets, such as Rakh and Nefee, Hag\u00e9 and La\u00efka, Bellua and B\u00e9zi and now Fik and Gleti. It expresses African mythology through a contemporary tribute to local divinities. <\/p>\n\n\n\n

A complex bottle and cap design<\/h2>\n\n\n\n

Bormioli Luigi has put its experience and industrial expertise at the service of a demanding development. The bottle, initially created in a 50 ml format, is the fruit of a specific design. The decoration, with its multiple metallic, opaque and transparent shades, is created using an exterior lacquer that reveals a subtle gradient effect. This is combined with a pearlescent and glossy hot stamping finish, the effects of which distinguish between feminine and masculine fragrances. One of the main difficulties encountered during development was to harmonize the colors of the bottle and cap, while respecting their balance.<\/p>\n\n\n\n

Another challenge was to apply hot stamping to the conical bottle. The cap evokes the shape of Africa, and the brand logo is inspired by the Sankofa symbol which, for the Akan people, means \"return to\" and symbolizes a return to one's roots.<\/p>\n\n\n\n

The brand will launch a second range inspired by African materials and rituals in 2025, targeting the American and European markets.<\/p>","protected":false},"excerpt":{"rendered":"

Scent of Africa est une maison de parfum africaine d\u2019origine ghan\u00e9enne. La marque met en valeur son continent \u00e0 travers sa collection Eternal Legends. Sign\u00e9e de grands parfumeurs tels que Nathalie Cetto, Olivier Pescheux ou Delphine Lebeau, celle-ci exhale les terroirs olfactifs de l\u2019Afrique par des accents f\u00e9minins et masculins affirm\u00e9s.\u00a0 \u00ab\u2009\u00c0 travers Scent of […]<\/p>\n","protected":false},"author":148,"featured_media":19677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-19676","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":"sylvie@rougecom.fr","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"Site internet","lien_url":"https:\/\/www.bormioliluigi.com\/"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/19676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=19676"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/19676\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/19677"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=19676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=19676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=19676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}